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sustainability

3 Ways to Leverage A.I. for Efficient Energy Management

Energy consumption remains a critical cost center for industrial companies

Simon Stano et al.  
strategy

When and Why Do Investors Prefer Copycats?

Investing in copycat companies can be a strategic move for investors, as thes...

Mokter Hossain  
innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

Anchit Jain  
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

Rajeshwari Krishnamurthy et al.  
marketing

Unlocking the Persuasive Power of Numbers

Numerical presentation shapes consumer behavior and marketing strategy.

Jorge Pena Marin et al.  
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

Massimo Garbuio  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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