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Planning & Forecasting

The Future of the Corporate Planner

Charles Summer

ArticleIn-Depth
Abstract
Breakthroughs in technology and the often overpowering complexity of the corporate structure have spawned a new, versatile breed of managers. Known as planners, their business is change and their eyes must always be focused on the big picture. Here is a profile of the job and the men who must be part seers, part detective-cost accountants, part sociologists to fill it.
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Winter 1961

Volume 3
Issue 2


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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