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Introducing Spotlight

Introducing Spotlight

We’re pleased to introduce Spotlight — a new kind of practitioner-focused research from the California Management Review.

Designed to meet the growing demand for credible, actionable insight, CMR Spotlight features shorter articles that speak directly to those navigating today’s management complexities. Like traditional CMR content, each Spotlight offers sharp perspectives on modern concepts, organizations, and challenges.

Submit today to place your timely ideas into the hands of those who will put them to work. We look forward to sharing (the) Spotlight with you!

Credible

Streamlined peer review

Concise

Short format for faster reading

Practical

Actionable recommendations for leaders

NEW

Featured

Capabilities

The Dynamic Capabilities of Chinese Companies: Leadership In An Age Of Disruptive Innovation

Comparing leading Chinese and US companies in six key sectors

Spotlight Annika Steiber and David J. Teece

Digital Marketing

Silver Economy Influencers: Unlocking the Untapped Potential of Mature Content Creators

Mature influencers and content creators can help appeal to older consumers

Spotlight Barak Libai, Michael Haenlein, Pawel Korzynski, and Grzegorz Mazurek

Growth Strategy

Lessons From Netflix's Success

The streaming company has remained dominant by focusing on profit logic

Spotlight Sayan Chatterjee

Security & Privacy

Data Breaches: Fight AI with AI

The same AI capabilities that pose an increased data risk to firms can be adapted to enhance security

Spotlight Mohammad Rajib Uddin, Shahriar Akter, Wai Jin Thomas Lee, and Shlomo Y. Tarba

Sales

Speak and Spend: When Voice AI Pays Off in E-Commerce

Voice AI is a complementary channel that can boost a firm's revenue without undermining its other platforms

Spotlight Chenshuo Sun

Spotlight Submission Guidelines

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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