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Emerging Markets

Should a Country Move toward International Strategic Market Planning?

Richard Nielsen

ArticleIn-Depth
Abstract
`In government-guided country international strategic market planning (CISMP), the central government tries to intervene in a few key markets to help domestic, privately owned or government-owned businesses establish or improve positions in new international markets. Administrative coordination through CISMP may be more efficient than classical and neoclassical economic models-but CISMP may also reduce freedom and increase social control over economic activity.
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Winter 1983

Volume 25
Issue 2


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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