California Management Review

Abstract

The current popularity of corporate culture has raised some important issues. Does culture have an impact? How deep seated is culture? Can culture be changed? Corporate culture is not merely a passing fad but represents a fundamental shift in our effort to understand the complex, multifaceted organizations of today. However, it cannot be approached as a quick fix solution to a complex and changing problem. Culture needs to be managed along with all the other elements of management theory, such as strategy, structure, reward systems, skills and human resource management, if a company is to devise an integrated program for improving its performance.

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