zipRealty: Leading a Start-up to the Next Level

by Jennifer A. Chatman
30 Nov 2001

Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealty's successes, the company experienced a series of external and internal challenges. Please note: This case also has a (B) supplement available.

Details

Pub Date: Nov 30, 2001

Discipline: Strategy

Subjects: Entrepreneurship, Organizational design, Corporate strategy

Product #: B5705-PDF-ENG

Industry: E-commerce

Length: 20 page(s)