Alphabet Energy

by Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, Russell Griffith
31 Jul 2012

Alphabet Energy was founded in 2009 with a new thermoelectric technology that had the potential to advance energy efficiency by recovering heat wasted in combustion and mechanical processes. Matt Scullin, Alphabet's founder, and his team were convinced that their product was cheaper to produce, and therefore had more than 80 different potential applications. By 2010, Alphabet was facing its biggest challenge yet--how to select its initial market. After receiving seed funding in early 2010, Alphabet was choosing among four markets: Automotive, Aerospace and Defense, Power Generation, and Manufacturing. Students are provided information to help them make a recommendation.

Details

Pub Date: Jul 31, 2012

Discipline: Entrepreneurship

Subjects: Startup, Energy, Environmental protection, Innovation, Technology, Green marketing, Corporate strategy, Start-ups

Product #: B5717-PDF-ENG

Industry: Semiconductors

Geography: United States, California

Length: 18 page(s)