California Management Review
California Management Review is a premier professional management journal for practitioners published at UC Berkeley Haas School of Business.
Our summer issue features contributions on artificial intelligence, strategic agility, and digital transformation
A new kind of practitioner-focused research designed to complement our traditional In-Depth articles
How emissions are scaled is just as important as the emissions themselves.
Ørsted has implemented many project-by-project community benefit initiatives
California Management Review is a premier professional management journal for practitioners published at UC Berkeley Haas School of Business.
by Homa Bahrami and Stuart Evans
A global retailer executive must present her Board of Directors with viable AI deployment options and next steps. How can her company leverage emerging innovations in Agentic AI? AI’s long-term potential could be transformative - yet companies were cautious because this new technology came without a blueprint. The protagonist successfully launched an automated checkout system, now she must recommend the broader applications of Agentic AI in Engineering. She tries to understand the latest stream of innovations and align the priorities of different stakeholders. The lessons are important for leaders trying to execute a transformative initiative in a complex and fluid ecosystem.
Pub Date: October 1, 2025
Discipline: Innovation
Keywords: Adaptive innovation, Business model innovation, Disruptive innovation, Innovation, Radical innovation, Strategic innovations, Flexibility, Artificial intelligence, Digital transformation, Stakeholders
Product #: B6074-PDF-ENG
Industry: Technology
Geography: United States, Silicon Valley
Length: 5 page(s)
Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.