Established companies should follow a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers.
In-Depth 01 Aug 2025
Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, and Helmut Krcmar
Building on a case study of OP Financial Group, this article showcases interconnected organizational actions to extend the utilization of design from offerings to operations and strategy.
In-Depth 01 Aug 2025
Tua A. Björklund, Pia Hannukainen, Tuomas Manninen, Sampsa Hyysalo
This article leverages an in-depth case study of Sweden’s High-Capacity Transport program to develop a process model that demonstrates how three interconnected value pathways enhanced collective value creation.
In-Depth 01 May 2025
Ermal Hetemi, Jonas Söderlund, Sofia Pemsel, and Anna Jerbrant
This article shows that while blockchain technology is not the solution to all IP protection problems, it has the potential to significantly improve the status quo by creating an immutable record of the existence, integrity, and ownership of files at specific points in time.
In-Depth 01 May 2025
Stephan M. Wagner, Alexander A. Fink, Jonas F. Ehrnsperger, and Philipp Düpree
To better track risk propagation within major programs, this article reconceptualizes large-scale, mission-critical initiatives as temporary ecosystems or interlinked organizations whose project-based interdependencies last until the program’s conclusion.
In-Depth 01 May 2025
Daniel Erian Armanios, Marc J. Ventresca, Maher K. Itani, and Malcolm McCulloch
This introduction presents a 2 × 2 framework categorizing megaproject governance based on legal mandates for stakeholder inclusion and the degree of shareholder-centric investment decisions.
Physical goods producers routinely collaborate with digital platforms, which can put competitive pressure on the incumbent’s margins, or encourage entry by the platform into the incumbent’s business.
In-Depth 01 Feb 2025
Charles Baden-Fuller, John Blair, and David Teece
To address climate change, firms are increasingly forming sustainability alliances. This article presents a multiple-case study of eight sustainability alliances in Sweden.
In-Depth 01 Feb 2025
Elizaveta Johansson, Johan Frishammar, and Anna Brattström
This analysis addresses the management issues of how Tesla and Porsche manage value capture and value distribution in the e-mobility industry through their contrasting approaches and strategic shifts between open innovation and vertical integration.
In-Depth 01 Nov 2024
Sigvald Harryson and Peter Lorange
Many open innovation projects fail, posing significant risks during disruptions. This article examines 12 ventilator development projects during the COVID-19 pandemic, of which only seven succeeded.
In-Depth 01 Nov 2024
Wan Ri Ho, Nikolai Kazantsev, and Torbjørn Netland
This study explores a virtual corporate-startup collaboration program in the energy industry to understand how digital feature usage facilitates trusted relationships and enables successful pilots.
In-Depth 01 Nov 2024
Lukas Falcke and Ann-Kristin Zobel
An examination of three phases of the evolution of the concept of openn innovation: the antecedents of OI, some of the main findings from OI, and prospects for the future of OI.
The 'strategy perimeter framework,' developed and validated at the European Space Agency, helps manage stakeholder engagement to foster collaborative innovation.
In-Depth 01 Nov 2024
Ntorina Antoni, Sharon Dolmans, Christina Giannopapa, and Isabelle Reymen
Drawing on multiple case studies in the healthcare industry, this article demonstrates how technology providers deploy two legitimizing practices: solution selling and issue selling.
In-Depth 01 Nov 2024
Krithika Randhawa, Wim Vanhaverbeke, and Paavo Ritala
Virtual worlds have experienced two major media hypes in their short lifetime. This article analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse.
In-Depth 01 Aug 2024
Andreas Kaplan and Michael Haenlein
This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations.
In-Depth 01 Aug 2024
Paavo Ritala, Mika Ruokonen, and Angelos Kostis
This article describes the opinions of users who influence the metaverse’s mass adoption, clarifying their perception of what already works well, holds high potential, and presents challenges.
In-Depth 01 Aug 2024
Fabian Tingelhoff, Sebastian Klug, and Edona Elshan
This article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment.
This article explores how nations like Denmark, Finland, and Sweden and companies such as Novo Nordisk and Ørsted achieve top sustainability rankings through their distinctive approach to stakeholder cooperation.
This article explores what capabilities firms should develop and how they should nourish them for value creation via digital service innovations at the bottom of the pyramid (BOP).
In-Depth 01 May 2024
Vijaya Sunder M and Siddhartha Modukuri
This article draws on the case of digital healthcare platforms and introduces the concept of platform grafting, which denotes the process of integrating a new platform into a pre-existing ecosystem.
In-Depth 01 May 2024
Joakim Björkdahl, Marcus Holgersson, and David J. Teece
Through a longitudinal study of Audi’s post-acquisition integration of supercar manufacturer Lamborghini, this article provides guidance on how to manage the level of acquired subsidiary autonomy as a strategic dial that can be dynamically adjusted over time for mutual benefit.
In-Depth 01 May 2024
Thomas C. Lawton, Duncan N. Angwin, Brice Dattée, Jean-Luc Arrègle, and Paolo Barbieri
This article examines the attributes of the ten highest-ranked executives of the largest corporate enterprises in the United States—the Fortune 100—and compares how they have changed over the past 40 years.
In-Depth 01 Feb 2024
Peter Cappelli, Rocio Bonet, Monika Hamori
This article analyzes the connection between gamification and business success, focusing on customer retention, new customer acquisition, and transforming user perceptions.
In-Depth 01 Feb 2024
Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos, Vasilis Vassalos
This article presents four forms of organizations—the personal enterprise, the programmed machine, the professional assembly, and the project pioneer—each with its own way of managing and crafting strategy.
This article analyzes current and emerging Artificial Intelligence Companions (ACs) in order to explore AI’s role in transforming customer journeys and establishing long-lasting customer relationships.
In-Depth 01 Feb 2024
Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava
This article presents principles and practical guidelines for how managers can succeed in growing the intelligence of their organizations by harnessing the complementary strengths of humans and artificial intelligence (AI).
Once scaled, online platforms reconfigure value to remain competitive. This article offers four strategies for reconfiguring online platforms: enhance interactions, enhance capabilities, offer new services, and nurture new transactions.
While firms are expected to invest nearly $98 B in 2023, many AI projects never leave the pilot phase, and many companies have difficulties extracting value from their AI initiatives.
In-Depth 30 Oct 2023
Konstantin Hopf, Oliver Müller, Arisa Shollo, and Tiemo Thiess
This article demonstrates that the way emerging technologies play out in established industries differs according to how the business system is affected.