Articles

In-Depth

In-Depth research for affecting change
Artificial Intelligence
When incorporating AI, it is often easier to pursue efficiency gains over the creation of new businesses.

Strategic Agility
This article frames strategic agility as a response mechanism to overcome errors.

Digital Platforms
Established companies should follow a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers.

Strategic Agility
Executives must anticipate and address tensions in each phase of the agile implementation process.

Organizational Design
Building on a case study of OP Financial Group, this article showcases interconnected organizational actions to extend the utilization of design from offerings to operations and strategy.

Digital Transformation
Assessing the impacts of digitalization on corporate responsibility.

Business Ethics
Drawing on data from white-collar inmates in a United States Federal Prison, this article explains what causes individuals to commit misconduct.

Transportation
This article leverages an in-depth case study of Sweden’s High-Capacity Transport program to develop a process model that demonstrates how three interconnected value pathways enhanced collective value creation.

Sustainability
An extended net present value that includes societal real options can assess the value of phasing in renewables and phasing out fossil fuels.

Blockchain
This article shows that while blockchain technology is not the solution to all IP protection problems, it has the potential to significantly improve the status quo by creating an immutable record of the existence, integrity, and ownership of files at specific points in time.

Project Management
To better track risk propagation within major programs, this article reconceptualizes large-scale, mission-critical initiatives as temporary ecosystems or interlinked organizations whose project-based interdependencies last until the program’s conclusion.

Shareholder Engagement
This introduction presents a 2 × 2 framework categorizing megaproject governance based on legal mandates for stakeholder inclusion and the degree of shareholder-centric investment decisions.

International Partnerships
How can public, private, and nonprofit actors collaborate to address today's deepest problems?

Digital Platforms
Physical goods producers routinely collaborate with digital platforms, which can put competitive pressure on the incumbent’s margins, or encourage entry by the platform into the incumbent’s business.

Education
This article discusses different business school approaches to sustainability, touching on both successes and ongoing challenges.

International Partnerships
To address climate change, firms are increasingly forming sustainability alliances. This article presents a multiple-case study of eight sustainability alliances in Sweden.

Digital Marketing
This article investigates how livestreaming content can be integrated into influencer marketing to effectively engage Gen Z.

Sustainability
Net Zero by 2050 requires significant capital deployment through innovative climate finance and supportive policies.

Sustainability
This article assesses how Amazon, known for its speed and innovation, has leveraged internal processes to transition toward “Net Zero Carbon” by 2040.

Open Innovation
This analysis addresses the management issues of how Tesla and Porsche manage value capture and value distribution in the e-mobility industry through their contrasting approaches and strategic shifts between open innovation and vertical integration.

Open Innovation
Many open innovation projects fail, posing significant risks during disruptions. This article examines 12 ventilator development projects during the COVID-19 pandemic, of which only seven succeeded.

Open Innovation
This study explores a virtual corporate-startup collaboration program in the energy industry to understand how digital feature usage facilitates trusted relationships and enables successful pilots.

Open Innovation
Artificial intelligence (AI) can enhance, enable, or replace traditional open innovation (OI) practices.

Open Innovation
An examination of three phases of the evolution of the concept of openn innovation: the antecedents of OI, some of the main findings from OI, and prospects for the future of OI.

Open Innovation
The 'strategy perimeter framework,' developed and validated at the European Space Agency, helps manage stakeholder engagement to foster collaborative innovation.

Open Innovation
Drawing on multiple case studies in the healthcare industry, this article demonstrates how technology providers deploy two legitimizing practices: solution selling and issue selling.

Open Innovation
This article draws insights from interviews with senior managers in dedicated OI functions in twenty different firms.

Technology Strategy
Virtual worlds have experienced two major media hypes in their short lifetime. This article analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse.

Organizational Design
This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations.

Open Innovation
This article describes the opinions of users who influence the metaverse’s mass adoption, clarifying their perception of what already works well, holds high potential, and presents challenges.

Open Innovation
This article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment.

Digital Transformation
This article examines the phenomenon of virtual immersive workspaces and their impacts on organizations.

Technology Strategy
This article examines how and why legacy companies explore the metaverse — a process that is both purpose-driven and largely incremental.

Sustainability
This article explores how nations like Denmark, Finland, and Sweden and companies such as Novo Nordisk and Ørsted achieve top sustainability rankings through their distinctive approach to stakeholder cooperation.

Digital Marketing
This article explores what capabilities firms should develop and how they should nourish them for value creation via digital service innovations at the bottom of the pyramid (BOP).

Digital Marketing
This article examines how a corporate bank reconfigured its relationship-oriented business model to benefit from digital transformation.

Digital Platforms
This article draws on the case of digital healthcare platforms and introduces the concept of platform grafting, which denotes the process of integrating a new platform into a pre-existing ecosystem.

Open Innovation
This study discovered that open innovation can have a negative effect on innovation performance within military bureaucracies.

Alliances & Mergers
Through a longitudinal study of Audi’s post-acquisition integration of supercar manufacturer Lamborghini, this article provides guidance on how to manage the level of acquired subsidiary autonomy as a strategic dial that can be dynamically adjusted over time for mutual benefit.

Entrepreneurship
This article examines the attributes of the ten highest-ranked executives of the largest corporate enterprises in the United States—the Fortune 100—and compares how they have changed over the past 40 years.

Marketing Strategy
This article analyzes the connection between gamification and business success, focusing on customer retention, new customer acquisition, and transforming user perceptions.

Employee Wellness
Two organizations that focus on tech-based health innovation have partnered to improve the mental health of young adults.

Organizational Design
This article presents four forms of organizations—the personal enterprise, the programmed machine, the professional assembly, and the project pioneer—each with its own way of managing and crafting strategy.

Customer Relationships
This article analyzes current and emerging Artificial Intelligence Companions (ACs) in order to explore AI’s role in transforming customer journeys and establishing long-lasting customer relationships.

Artificial Intelligence
This article presents principles and practical guidelines for how managers can succeed in growing the intelligence of their organizations by harnessing the complementary strengths of humans and artificial intelligence (AI).

Digital Platforms
Once scaled, online platforms reconfigure value to remain competitive. This article offers four strategies for reconfiguring online platforms: enhance interactions, enhance capabilities, offer new services, and nurture new transactions.

Artificial Intelligence
While firms are expected to invest nearly $98 B in 2023, many AI projects never leave the pilot phase, and many companies have difficulties extracting value from their AI initiatives.

Technology Strategy
This article demonstrates that the way emerging technologies play out in established industries differs according to how the business system is affected.

Artificial Intelligence
While the promise of artificial intelligence (AI) is pervasive, many companies struggle with AI implementation challenges.

Blockchain
This article discusses how firms can draw on lessons from failed cases and good practices of existing cases to enhance blockchain adoption.

Globalization
This article discusses how Chinese multinational enterprises internationalize in an era of increasingly fractured globalization.

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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