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Issues Fall 1999

Volume 42
Issue 1

Table of Contents

To Serve or Create? Strategic Orientations Toward Customers and Innovation
article 01 Nov 1999 | Pierre Berthon, James Hulbert, Leyland Pitt

Reply: Premature Reports of a Demise
article 01 Nov 1999 | Sanford Jacoby

Knowing 'What' To Do Is Not Enough: Turning Knowledge into Action
article 01 Nov 1999 | Jeffrey Pfeffer, Robert Sutton

Involving Suppliers in New Product Development
article 01 Nov 1999 | Robert Handfield, Gary Ragatz, Kenneth Petersen, Robert Monczka

Career Jobs Are Dead
article 01 Nov 1999 | Peter Cappelli

Beating the Clock: Corporate Responses to Rapid Change in the PC Industry
article 01 Nov 1999 | James Curry, Martin Kenney

Are Career Jobs Headed for Extinction?
article 01 Nov 1999 | Sanford Jacoby

Achieving and Sustaining Business-IT Alignment
article 01 Nov 1999 | Jerry Luftman, Tom Brier

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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