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technology

Agentic AI 101

Intelligent AI agents that solve complex problems proactively, reshaping busi...

Terence Tse  
technology

Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage?

Beyond Exclusivity - How the Metaverse might help in Redefining Luxury Engage...

Marco Francesco Mazzù et al.  
strategy

Is Bottom-Up Approach to Continuous Improvement Really Bottom-Up?

A managerial resource to diagnose bottom-up approach to Continuous Improvement

Vijaya Sunder M et al.  
strategy

Generative AI Can Transform Mental Health: A Roadmap for Emerging Companies

Unlocking the Future of Mental Health using Generative AI

Ajay Kumar et al.  
marketing

Redefining Marketing in the Era of Data

Marketing has evolved from intuition-based strategies to data-driven approaches.

Rae Yule Kim  
strategy

Sales AI: Unlocking Growth by Balancing Human-Led Relationships and AI Effectiveness

Applying AI in sales can uncover new opportunities

Anita Anbu et al.  
leadership

The Co-CEO Model: Addressing the Needs of Dynamic Business Landscape

Co-CEO model works only in specific contexts, but can be value creating.

Anup Srivastava et al.  
strategy

Purpose-driven Transformation: A Roadmap for Leaders to Enhance Social Impact and Business Performance

Empowering leaders with a strategic roadmap to integrate purpose, drive impac...

Christopher P. Blocker et al.  
strategy

Why IT Matters: The Art of Successful Carve-Outs

Navigating complexity, speed and cost to unlock new growth opportunities.

Rajive Wickramasinghe et al.  
strategy

How Can Your Organization Engage Critical Stakeholders?

Presenting the Stakeholder Value Creation Cycle

Paul Strebel et al.  
technology

AI and Education: Strategic Imperatives for Corporations and Academic Institutions

AI and education are evolving and new strategic imperatives are essential for...

Garry Jacobs et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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