Latest


marketing

Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

Strategic Approaches to Connecting with Male and Female Consumers

Jorge Pena Marin et al.  
innovation

Financing the Common Good: The Case for the GLP-1 Class of Drugs

The GLP-1 class of drugs requires governments across the world to act in coor...

Anup Srivastava et al.  
sustainability

Enabling Circular Solutions: How Specialized SMEs Can Help Incumbent Companies by Using Modularity

Enabling circular solutions through modularity

Debadrita Panda et al.  
entrepreneurship

Entrepreneuring Through Political Uncertainty: Odysseus and the Silicon Valley Venture Capitalists

What are the challenges faced and strategies employed by entrepreneurs in tod...

Mark V. Cannice  
strategy

Why Suppliers Struggle To Do Business With the Government

To build a domestic supply base, the government needs to make it easier to do...

Raj Sharma et al.  
technology

AI Can Now Pass the "Oprah Test"

Introducing a new framework for assessing AI development

Carsten Lund Pedersen  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more