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Discover the latest in management thinking
Brand Management
Using the Metaverse for brand transformation.
Insight   18 Dec 2022 Rajeshwari Krishnamurthy, Vaibhav Chawla, Ashok Venkatramani, and Gayathri Jayan

Climate Change
Calibrating environmental impacts in financial terms provides novel insights.
Insight   12 Dec 2022 Jakki J. Mohr and Carmen Thissen

Digital Marketing
Digital strategies should encompass concurrent value disciplines for value creation & appropriation for improved business.
Insight   05 Dec 2022 Vijaya Sunder M, Siddhartha Modukuri, and Rajendra Srivastava

Marketing Strategy
Unfolding the electrification strategy at Ford Motor Company
Insight   28 Nov 2022 Hanan Al Haddi

Brand Management
Insights into the Dynamic Capabilities of Jose Munoz, President and COO, Hyundai Motor Company
Insight   21 Nov 2022 David J. Teece

Growth Strategy
EU’s move to tax windfall profits of energy companies reflects the growing imperative and needs of the time.
Insight   14 Nov 2022 Anup Srivastava, Felipe B. G. Silva, Hassan Ilyas, and Luminita Enache

Data Management
Companies now have access to a tsunami of non-traditional data for creating and capturing value.
Insight   07 Nov 2022 Anil K. Gupta, Jon Norberg, Evan Schnidman, and Kai Wu

Regulatory Compliance
Firms must ensure they are ready for rapidly approaching new ESG disclosure regulation.
Insight   31 Oct 2022 Aideen O'Dochartaigh

Marketing Strategy
Contrary to received wisdom, firms can outperform their competitors by implementing standard practices.
Insight   25 Oct 2022 Jérôme Barthélemy

Agentic AI
In human-centered service, agents apply their full humanity to customer interactions—leveraging AI as a helpful tool.
Insight   25 Oct 2022 Jonathan Hughes, Gabriella Salvatore, and Sara del Aguila

Diversity, Equity, & Inclusion
Diversity, equity, and inclusion practices should target synergy from diversity to realize business case for diversity.
Insight   17 Oct 2022 Daan Van Knippenberg

Technology Strategy
Recommendations to prepare for and mitigate potential harmful effects of synthetic media incidents.
Insight   17 Oct 2022 Lucas Whittaker, Andrew Park, and Jan Kietzmann

 
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Fall 2025 | Volume 68 Issue 1

 Fall 2025  

Digital Transformation

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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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