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Corporate Social Responsibility

BOOK REVIEW: The Edsel Event

Michael Conant

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Abstract
Reviews the book "Selling the People's Cadillac: The Edsel and Corporate Responsibility," by Jan G. Deutsch.
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Winter 1976

Volume 19
Issue 2


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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