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Marketing Strategy
Growth Strategy
The streaming company has remained dominant through a focus on...
Spotlight Sayan Chatterjee  
Leadership
How situational factors shape the motivational orientation of corporate leaders...
Insight Lorenz Graf-Vlachy et al.  
Marketing Strategy
Rethinking purpose, profit, and value.
Insight Anthony Zhang    
Brand Management
Applying F1’s engineering-brand matrix to accelerate competitive advantage.
Insight G. Tomas M. Hult et al.  



Post-Error Adjustments: Strategic Agility and Organizational Zemblanity
In-Depth Strategic Agility   01 Aug 2025 Marco Balzano
Shifting Gears: How China is Outpacing the Global Automotive Competition
Insight Global Supply Chains   29 May 2025 Annika Steiber and David J. Teece
Customer Buying Hierarchy: Simple Criteria for Deep Market Insight
Insight Customer Relationships   29 May 2025 Donald Potter
Redefining Marketing in the Era of Data
Insight Marketing Strategy   07 May 2025 Rae Yule Kim
Sales AI: Unlocking Growth by Balancing Human-Led Relationships and AI Effectiveness
Insight Sales   07 May 2025 Anita Anbu and Venkat Tummalapalli
Purpose-driven Transformation: A Roadmap for Leaders to Enhance Social Impact and Business Performance
Insight Marketing Strategy   06 May 2025 Christopher P. Blocker, Joseph P. Cannon, and Jonathan Zhang
Human-AI Teaming
Insight Marketing Strategy   01 Apr 2025 Daniel J. Finkenstadt and Edward Henricks II
Dealing with Consequential Inflections and Surprises
Insight Marketing Strategy   01 Apr 2025 Herman Vantrappen, Francois Barbellion, and Olivier Feix
Timeless Aesthetics: How Symmetry Enhances Sustainable Consumption in Luxury Fashion
Insight Brand Management   18 Mar 2025 Alba D’Aniello, Matteo De Angelis, Cesare Amatulli, and Rumen Pozharliev
The Art of Optimal Distinctiveness: Balancing Novelty and Familiarity
Insight Diversity, Equity, & Inclusion   17 Mar 2025 Majid Majzoubi, Eric Yanfei Zhao, and Rudolphe Durand
Aligning Business Strategy with Nature: The Role of Taskforce on Nature-Related Financial Disclosures (TNFD)
Insight Risk Management   10 Mar 2025 Emil Jakobs
Bringing Digital Designs to Light
Insight Digital Marketing   11 Feb 2025 Crystal Reeck, Nathaniel Posner, Kellen Mrkva, and Eric J. Johnson
Leveraging Livestreaming to Enrich Influencer Marketing
In-Depth Digital Marketing   01 Feb 2025 Oliver Buckley, Rachel Ashman, and Michael Haenlein
Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection
Insight Marketing Strategy   30 Jan 2025 Jorge Pena Marin, Micayla Downey, Ayalla Ruvio, and G. Tomas M. Hult
Entrepreneuring Through Political Uncertainty: Odysseus and the Silicon Valley Venture Capitalists
Insight Entrepreneurship   22 Jan 2025 Mark V. Cannice
Can GenAI do your next strategy task? Not yet.
Insight Strategic Agility   15 Jan 2025 Christoph Lechner, Nikolaus Lang, Siegfried Handschuh, Olivier Bouffault, and Julian Cooper
When and Why Do Investors Prefer Copycats?
Insight Marketing Strategy   25 Nov 2024 Mokter Hossain
Is User-Generated Content (UGC) a double edged sword for Marketers?
Insight Marketing Strategy   13 Nov 2024 Rajeshwari Krishnamurthy and Rohit Kumar Mukherjee
Unlocking the Persuasive Power of Numbers
Insight Marketing Strategy   12 Nov 2024 Jorge Pena Marin, Ellen Lahn, and G. Tomas M. Hult
Vertical Integration versus Open Innovation? From Winner Takes it All to Winners Make it All
In-Depth Open Innovation   01 Nov 2024 Sigvald Harryson and Peter Lorange
Navigating Open Innovation at the European Space Agency: A Strategy for Public Organizations and Their Stakeholders
In-Depth Open Innovation   01 Nov 2024 Ntorina Antoni, Sharon Dolmans, Christina Giannopapa, and Isabelle Reymen
Cultivate a Reservoir of Customer Goodwill
Insight Marketing Strategy   14 Oct 2024 G. Tomas M. Hult
Competitive Advantage in the Age of AI
Insight Generative AI   14 Oct 2024 Jack Azagury and Michael Moore
Factors to Consider While Choosing to Advertise Through the Metaverse
Insight Brand Management   03 Sep 2024 Rajeshwari Krishnamurthy and Rushikesh Borse
On the ROI of AI Ethics and Governance Investments: From Loss Aversion to Value Generation
Insight Growth Strategy   29 Jul 2024 Heather Domin, Francesca Rossi, Brian Goehring, Marianna Ganapini, Nicholas Berente, and Marialena Bevilacqua
How Strategic Agility Differs from Agile Strategy and Why It Matters
Insight Strategic Agility   08 Jul 2024 Christiane Prange
Pay to Stay
Insight Alliances & Mergers   24 Jun 2024 Stuart Collins
The Critical Link Between Product Management and Business Strategy
Insight Product Development   03 Jun 2024 Alexandre Luis Prim
Why Does BYD Struggle to Penetrate Western Markets?
Insight Global Supply Chains   06 May 2024 Mokter Hossain
When More is More
Insight Growth Strategy   29 Apr 2024 Angelo Tomaselli, Oguz A. Acar, Michele Piazzai, and Nachoem Mesoelam Wijnberg
Why Firms Are Not Reporting Their Scope 3 CO2 Emissions
Insight Technology Strategy   25 Mar 2024 Lorenz Graf-Vlachy and Maximilian Hettler
The New Corporate Culture Model: Creating a Culture of Corporate Social Innovation
Insight Marketing Strategy   04 Mar 2024 Mostafa Sayyadi, Luca Collina, and Michael Provitera
Strategic Insights for Improved Performance: Leveraging Data in CEO CSR Communications
Insight Marketing Strategy   29 Feb 2024 Ananya Hadadi Raghavendra, Pradip Kumar Bala, and Arindam Mukherjee
The New Space Race is Not What You Think
Insight Growth Strategy   27 Feb 2024 Steven González and Loizos Heracleous
The Business Value of Gamification
In-Depth Marketing Strategy   01 Feb 2024 Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos, Vasilis Vassalos
Three Approaches for Winning the Platform Competition
Insight Strategic Agility   01 Jan 2024 Feng Li
Managing Scope 3 Emissions in Your Supply Chains: Why Firms Must Take a Step Back to Move Forwards
Insight Supply Chain Management   01 Jan 2024 Frederik Dahlmann, Jens K. Roehrich, and Stephen Brammer
Corporate Social Innovation: The Convergence of Business Innovation and Social Good
Insight Open Innovation   12 Dec 2023 Luca Collina, Mostafa Sayyadi, and Michael Provitera
The Battle for High-Quality, Low-Cost Health Care
Insight Growth Strategy   04 Dec 2023 John Lee and Brian R. Spisak
Stop Saying “We Live in VUCA Times”
Insight Marketing Strategy   28 Nov 2023 Alessandro Lanteri
Scaling Digital Solutions in Traditional Industries: A Mission Impossible for Small Firms?
Insight Growth Strategy   13 Nov 2023 Patricia Carolina Garcia Martin, Nikolina Koporčić, Vinit Parida, and David Sjödin
Scarcity as Strategy: Innovative Business Models for a Resilient Future
Insight Marketing Strategy   30 Oct 2023 Christopher P. Blocker, Jonathan Zhang, Ronald Paul Hill, and Caroline Roux
Strategies for Value Reconfiguration in Online Platforms
In-Depth Digital Platforms   30 Oct 2023 Kuchi Sanchita, Sumeet Gupta
Logical Incrementalism as a Path to Strategic Agility: The Case of NASA
In-Depth Strategic Agility   01 Aug 2023 Loizos Heracleous, Christina Wawarta, Angeliki Papachroni, and Sotirios Paroutis
Disrupting the Plate: Cultured Meat Technology
Insight Brand Management   31 Jul 2023 Seher Yuksel and Jakki J. Mohr
Digital Entrepreneurship: Navigating the Maze Leading to Success
Insight Entrepreneurship   24 Jul 2023 Ritesh Jain and J. Mark Munoz
A Promising Future of Balloons for Internet and Other Services
Insight Digital Marketing   12 Jun 2023 Mokter Hossain
The B20 Integrity and Compliance Recommendations: An International Framework for Action
Insight ESG   15 May 2023 Daniel Malan, Gemma Aiolfi, Klaus Moosmayer, and Scarlet Wannenwetsch
Design Thinking for Organizational Innovation at PepsiCo
In-Depth Organizational Design   01 May 2023 Stefano Magistretti, Claudio Dell’Era, Cabirio Cautela, and Josip Kotlar
Sweden Is Top In Pop – Five Business Takeaways
Insight Marketing Strategy   10 Apr 2023 G. Tomas M. Hult and Daniel T. Hult
Are Customer Expectations Skyrocketing – What Can Companies Do?
Insight Customer Relationships   20 Mar 2023 G. Tomas M. Hult and Forrest Morgeson
Dilemmas of ChatGPT in Content Creation Industry
Insight Digital Marketing   06 Mar 2023 Mark Esposito, Terence Tse, and Tahereh Saheb
How Best to Use a Company’s Resources
Insight Global Supply Chains   26 Feb 2023 Konstantinos Bozos, Vicky Bamiatzi, and G. Tomas M. Hult
Hey ChatGPT, Can You Help Me Negotiate My Salary?
Insight Negotiations   13 Feb 2023 Holly Schroth
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices
Insight Marketing Strategy   06 Feb 2023 Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay
Why is AIML Best Suited for Metaverse Consumer Data Analysis?
Insight Predictive Modeling   30 Jan 2023 Rajeshwari Krishnamurthy and Rushikesh Borse
Transforming Your Brand Using the Metaverse: Eight Strategic Elements to Plan For
Insight Brand Management   18 Dec 2022 Rajeshwari Krishnamurthy, Vaibhav Chawla, Ashok Venkatramani, and Gayathri Jayan
A Value-Driven Digital Strategy Framework for Healthcare Firms
Insight Digital Marketing   05 Dec 2022 Vijaya Sunder M, Siddhartha Modukuri, and Rajendra Srivastava
Strategizing for the Electrification Era: How the Ford Story is Unfolding
Insight Marketing Strategy   28 Nov 2022 Hanan Al Haddi
Optimizing Customer Involvement: How Close Should You Be to Your Customers?
In-Depth Marketing Strategy   01 Nov 2022 Scott E. Sampson and Richard B. Chase
Blended Value Creation: The Mediating Role of Competences
In-Depth Entrepreneurship   01 Nov 2022 Rama Krishna Reddy Kummitha
Achieving a Competitive Advantage Through Readily Available Practices
Insight Marketing Strategy   25 Oct 2022 Jérôme Barthélemy
Electric Vehicles Are a Platform Business: What Firms Need to Know
In-Depth Digital Platforms   01 Aug 2022 Edward G. Anderson, Hemant K. Bhargava, Jonas Boehm, and Geoffrey Parker
Business Experiments as Activity Systems, Far Beyond Tests
Insight Business Models   25 Jul 2022 Roger Chen and June Y. Lee
Why the Future Belongs to Empathetic Technologists
Insight Marketing Strategy   18 Jul 2022 Carsten Lund Pedersen
Knowledge-Powered Strategy
Insight Marketing Strategy   27 Jun 2022 Mostafa Sayyadi and Michael Provitera
Taking Advantage of NFTs to Enhance Your Online Community
Insight Global Supply Chains   27 Jun 2022 Julian Mueller, Estevan Vilar, and Georg Von Krogh
How to Compete When Industries Digitize and Collide: An Ecosystem Development Framework
In-Depth Business Models   01 May 2022 Michael G. Jacobides
“Controlled Escalation”: A Spiral Model of Continuous Change in Platform Competition
Insight Digital Platforms   19 Apr 2022 Feng Li
The ABCs of Making Executives Digitally Literate
Insight Business Intelligence   05 Apr 2022 Carsten Lund Pedersen
Unlocking Growth in Professional Services by Saying ‘No’
Insight Growth Strategy   22 Mar 2022 Chris Meyer and Ken Wilcox
Why Digital Strategy & Operational Technology Must Remain Perfect Strangers
Insight Technology Strategy   08 Mar 2022 Stephen J. Andriole and Noah P. Barsky
Artificial Intelligence-Driven Customer Experience: Overcoming The Challenges
Insight Customer Relationships   01 Mar 2022 Rijul Chaturvedi
Certainty Satiation Marketing for Disrupted Supply Chains
Insight Global Supply Chains   17 Jan 2022 Daniel J. Finkenstadt, Rob Handfield, and Tojin Thomas Eapen
groupelephant.com 2021: Beyond Corporate Purpose
Case Study Business Models   01 Jan 2022 Berkeley Haas Case Series
Adapting To Global Demographic Deficits in Disproportionately Old Nations
Insight Growth Strategy   13 Dec 2021 Alfred A. Marcus and Mazhar Islam
How to Analyze Data to Predict Customer Behavior: Accounting for Post-Pandemic Effects
Insight Customer Relationships   06 Dec 2021 Mike Grandinetti and Ikhlaq Sidhu
Managing the Barriers to Startup Scalability
Insight Growth Strategy   01 Nov 2021 Helen Yu and J. Mark Munoz
Strategizing During a Crisis - What the Covid Pandemic Reveals About Your Company
Insight Strategic Agility   04 Oct 2021 Samuel Loher and Massimo Garbuio
Revolution Foods: Addressing Food Insecurity During the Pandemic (B)
Case Study Global Supply Chains   01 Oct 2021 Berkeley Haas Case Series
What is Customer-Centricity, and Why Does It Matter?
Insight Technology Strategy   26 Sep 2021 Jonathan Hughes, David Chapnick, Isaac Block, and Saptak Ray
Getir: A Remarkable Example of a Digital Disrupter from An Emerging Market
Insight Open Innovation   13 Sep 2021 M. Mithat Üner, T. Cuneyt Evirgen, and S. Tamer Cavusgil
Causal Mapping for Strategy Execution: Pitfalls and Applications
In-Depth Technology Strategy   12 Aug 2021 Andrew F. MacLennan and Constantinos C. Markides
Will Netflix Become the Next Blockbuster?
Insight Digital Marketing   12 Jul 2021 Richin Jose
Leveraging the Physical Store to Boost Customer Value - Providing the Right Engagement at the Right Time
Insight Marketing Strategy   24 Jun 2021 Jonathan Zhang and Scott Neslin
Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth
Insight Marketing Strategy   24 Jun 2021 Jifeng Mu
The Climate Imperative for Business
Insight Business Ethics   30 Apr 2021 Brian Berkey and Eric W. Orts
Are You Ready to Climb Aboard the Data Train?
Insight Customer Relationships   25 Apr 2021 Carsten Lund Pedersen and Thomas Ritter
Decoding the Envelopment Challenge
Insight Digital Platforms   25 Apr 2021 Sai Prakash R. Iyer
Brand Owners, Be Careful to Manage Your Brand's E-Commerce Presence
Insight Digital Marketing   25 Apr 2021 Jifeng Mu
From Financial Management to Financial Health: The Role of AI in Fostering the Financial Relationship Model
Insight Customer Relationships   25 Apr 2021 Monica Hovsepian, Simon Masterman, and J. Mark Munoz
Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants
In-Depth Open Innovation   01 Feb 2021 Krithika Randhawa, Joel West, Katrina Skellern, and Emmanuel Josserand
The 4 Types of Leadership
Insight Communication   26 Jan 2021 Carsten Lund Pedersen and Thomas Ritter
Strategy in Niche Markets
Insight Entrepreneurship   30 Nov 2020 Ram Shivakumar
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
In-Depth Marketing Strategy   20 Oct 2020 Michael Haenlein, Ertan Anadol, Tyler Farnsworth, Harry Hugo, Jess Hunichen, and Diana Welte
New Product Development in an Omnichannel World
In-Depth Product Development   20 Oct 2020 Santiago Gallino and Robert Rooderkerk
The Economics of Strategies
Insight Competitive Advantage   06 Oct 2020 Ram Shivakumar
Six Economics Lessons for Managers
Insight Growth Strategy   20 Aug 2020 Ram Shivakumar
How Management and Game Theory Understand Strategy
Insight Strategic Agility   31 Jul 2020 Ram Shivakumar
Frugal Innovation: Knowledge-Based Dynamic Capabilities and Pandemic Response
Insight Open Innovation   24 Jun 2020 Vaneet Kaur
Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving
In-Depth Organizational Design   30 May 2020 Matthew Mount, Heather Round, and Tyrone S. Pitsis
Why Does Misinformation Spread So Quickly?
Insight Healthcare   28 Apr 2020 Xin Wang and Z. Justin Ren
Three Attributes of Strategy
Insight Planning & Forecasting   30 Mar 2020 Ram Shivakumar
Design-Led Strategy: How to Bring Design Thinking Into The Art of Strategic Management
In-Depth Marketing Strategy   20 Feb 2020 Eric Knight, Jarryd Daymond, and Sotirios Paroutis
To Frame or Reframe: Where Might Design Thinking Research Go Next?
In-Depth Organizational Design   20 Feb 2020 Sara L. Beckman
Why Giants Stumble
In-Depth Corporate Governance   20 Feb 2020 Felix Barber, Jo Whitehead, and Julia Bistrova
AI in Business: Seeing through the Fog of War
Insight Risk Management   19 Feb 2020 Nathalie de Marcellis-Warin, J. Mark Munoz, and Thierry Warin
Strategy as Questions
Insight Marketing Strategy   07 Jan 2020 Ram Shivakumar
How to Harness AI Technology for Marketing Success
Insight Marketing Strategy   26 Nov 2019 Jonathan Zhang, Jifeng Mu, and David Gilliland
General Mills: Driving Food Systems Change through Regenerative Agriculture
Case Study Brand Management   01 Nov 2019 Berkeley Haas Case Series
How Social Entrepreneurs Zig-Zag Their Way to Achieve Scale
In-Depth Entrepreneurship   01 Nov 2019 V. Rangan, Tricia Gregg
History Shows CEO’s Pledge to Serve all Constituencies Unlikely to Change Corporate Behavior
Insight Shareholder Engagement   19 Sep 2019 James O'Toole
Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy
Case Study Entrepreneurship   01 Aug 2019 Berkeley Haas Case Series
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
In-Depth Marketing Strategy   01 Aug 2019 V. Kumar, Bharath Rajan, Rajkumar Venkatesan, Jim Lecinski
Letting the Computers Take Over: Using AI to Solve Marketing Problems
In-Depth Marketing Strategy   01 Aug 2019 Gijs Overgoor, Manuel Chica, William Rand, Anthony Weishampel
Tuning in to Generation Z
Insight Growth Strategy   10 Jun 2019 California Management Review
Amazon: Convenience at a Cost
Insight Social Media   10 Apr 2019 Priscila Aoki
The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture
Case Study Business Ethics   01 Apr 2019 Berkeley Haas Case Series
Using AI to Give Customers What They Want
Insight Artificial Intelligence   04 Feb 2019 Nikolas Jintri
Simple Rules for a Network Efficiency Business Model: The Case of vizio
In-Depth Business Models   01 Feb 2019 Sayan Chatterjee, Kurt Matzler
Sharing Economy Services: Business Model Generation
In-Depth Business Models   01 Feb 2019 Uday Apte, Mark Davis
Configuring the Last-Mile in Business-to-Consumer E-Retailing
In-Depth Global Supply Chains   01 Feb 2019 Stanley Lim, Matthias Winkenbach
Business Model Responses to Digital Piracy
In-Depth Digital Marketing   01 Feb 2019 Paolo Aversa, Andres Hervas-Drane, Morgane Evenou
AI is About to Help You Get Dressed
Insight Agentic AI   14 Jan 2019 Nikolas Jintri
Design Roadmapping in an Uncertain World: Implementing a Customer-Experience-Focused Strategy
In-Depth Technology Strategy   01 Nov 2018 Sara Beckman, Alice Agogino, Euiyoung Kim
Building and Maintaining Strategic Agility: An Agenda and Framework for Executive IT leaders
In-Depth Strategic Agility   01 Nov 2018 Josh Morton, Patrick Stacey, Matthias Mohn
A Compass for Navigating Sharing Economy Business Models
In-Depth Business Models   01 Nov 2018 Boyd Cohen, Pablo Munoz
Adaptation as the Key to Survival
Insight Competitive Advantage   05 Oct 2018 Nikolas Jintri
Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation
Case Study Customer Relationships   01 Oct 2018 Berkeley Haas Case Series
BAYCAT: How a New Hybrid Nonprofit Model is Creating Sustainability and Driving Social Change
Case Study Business Models   01 Oct 2018 Berkeley Haas Case Series
The Trump administration wants to end California's role as an environmental innovator
Insight Sustainability   03 Aug 2018 David Vogel
Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology
In-Depth Technology Strategy   01 Aug 2018 Julian Birkinshaw, Ivanka Visnjic, Simon Best
New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions
In-Depth Marketing Strategy   01 Aug 2018 James Anderson, Marc Wouters, Markus Kirchberger
So Obvious it’s Disruption: How Will the Financial Industry Respond to Ellevest?
Insight Shareholder Engagement   10 Jul 2018 Rachel Parisi
More Than a Clean Cup: Can Starbucks Innovate from Within?
Insight Marketing Strategy   28 Jun 2018 Robert Springer
Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges
In-Depth Circular Economy   01 May 2018 Peter Hopkinson, Markus Zils, Philip Hawkins, Stuart Roper
Targeted Ads: The Good, the Bad, the Unavoidable
Insight Advertising   28 Apr 2018 Kimberly Rotter
Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company
Case Study Product Development   01 Apr 2018 Berkeley Haas Case Series
Returning Customers: The Hidden Strategic Opportunity of Returns Management
In-Depth Supply Chain Management   01 Feb 2018 Felix Röllecke, Arnd Huchzermeier, David Schröder
How to Scale Crowdsourcing Platforms
In-Depth Open Innovation   01 Feb 2018 Thomas Kohler
Crowd Equity Investors: An Underutilized Asset for Open Innovation in Startups
In-Depth Open Innovation   01 Feb 2018 Ann Majchrzak, Francesca Di Pietro, Andrea Prencipe
Language as a Window into Culture
In-Depth Culture   01 Nov 2017 Sameer Srivastava, Amir Goldberg
Creating Incentives for Innovation
In-Depth Technology Strategy   01 Nov 2017 Gustavo Manso
Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles
In-Depth Marketing Strategy   01 Aug 2017 Jonatan Pinkse, Rene Bohnsack
Neuromarketing: Inside the Mind of the Consumer
In-Depth Customer Relationships   01 Aug 2017 Ming Hsu
Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies
In-Depth Marketing Strategy   01 Aug 2017 Boyd Cohen, Pablo Munoz
Rocket Fuel: Measuring the Effectiveness of Online Advertising
Case Study Marketing Strategy   01 Jul 2017 Berkeley Haas Case Series
Strategy as Diligence: Putting Behavioral Strategy into Practice
In-Depth Marketing Strategy   01 May 2017 Thomas Powell
Strategizing with Biases: Making Better Decisions Using the Mindspace Approach
In-Depth Marketing Strategy   01 May 2017 Chengwei Liu, Ivo Vlaev, Christina Fang, Jerker Denrell, Nick Chater
Making Strategy Hot
In-Depth Organizational Behavior   01 May 2017 Mark Healey, Gerard Hodgkinson
Behavioral Strategy and the Strategic Decision Architecture of the Firm
In-Depth Organizational Behavior   01 May 2017 Dan Lovallo, Thomas Powell, Olivier Sibony
WalMart's Emergent Low-Cost Sustainable Product Strategy
In-Depth Global Supply Chains   01 Feb 2017 Andrew Spicer, David Hyatt
Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs
In-Depth Marketing Strategy   01 Feb 2017 Michael Haenlein, Barak Libai
A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland
In-Depth Customer Relationships   01 Feb 2017 Stan Maklan, Paolo Antonetti, Steve Whitty
Millennials and the Rising Demand for Corporate Social Responsibility
Insight Marketing Strategy   20 Jan 2017 Kelsey Chong
Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value
Case Study Digital Marketing   01 Jan 2017 Berkeley Haas Case Series
Rise of the Startup City: The Changing Geography of the Venture Capital Financed Innovation
In-Depth Entrepreneurship   01 Nov 2016 Richard Florida, Charlotta Mellander
Moi, Moche et Wonky: Making Progress on Food Waste
Insight Social Impact   24 Aug 2016 Mark Esposito
The Key to Keeping Up: Dynamic Capabilities
Insight Technology Strategy   22 Aug 2016 Amanda Wong
Adapting to Fast-Changing Markets and Technologies
In-Depth Growth Strategy   01 Aug 2016 George Day, Paul Schoemaker
Virgin America
Case Study Marketing Strategy   15 Jul 2016 Berkeley Haas Case Series
Innovation @ ENEL: From Monopoly Power to Open Power
Case Study Open Innovation   15 Jul 2016 Berkeley Haas Case Series
What Are Your Signature Stories?
In-Depth Shareholder Engagement   01 May 2016 David Aaker, Jennifer Aaker
Revolution Foods: Expansion into the CPG Market
In-Depth Global Supply Chains   01 May 2016 Laura Tyson, Jennifer Walske
How to Use Big Data to Drive Your Supply Chain
In-Depth Supply Chain Management   01 May 2016 Nada Sanders
Frame or Get Framed: The Critical Role of Issue Framing in Nonmarket Management
In-Depth Marketing Strategy   01 May 2016 David Bach, Daniel Blake
Addressing Competitive Responses to Acquisitions
In-Depth Alliances & Mergers   01 May 2016 David King, Svante Schriber
The Campus Rep: How Companies Market on Campus
Insight Brand Management   17 Mar 2016 Jessie Qian
Single Stop USA: Scaling the Model
Case Study Business Models   15 Feb 2016 Berkeley Haas Case Series
groupelephant.com: Going 'Beyond Corporate Purpose'
Case Study Corporate Social Responsibility   15 Feb 2016 Berkeley Haas Case Series
What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding
In-Depth Marketing Strategy   01 Feb 2016 Carina Thürridl, Bernadette Kamleitner
Are Syndicates the Killer App of Equity Crowdfunding?
In-Depth Shareholder Engagement   01 Feb 2016 Ajay Agrawal, Christian Catalini, Avi Goldfarb
In the Spirit of Holiday Marketing: The Wants and Needs of American Consumers
Insight Marketing Strategy   22 Dec 2015 Danielle Miguel
Fair Trade USA: Scaling for Impact
In-Depth Global Supply Chains   01 Nov 2015 Laura Tyson, Jennifer Walske
Business Intelligence: The Next Competitive Edge
Insight Business Intelligence   09 Oct 2015 Jocelyn Shieh
Maersk: The Value of Social Media
Insight Social Media   05 Oct 2015 Lillian Dong
Overcoming Barriers to Entry in an Established Industry: Tesla Motors
In-Depth Marketing Strategy   01 Aug 2015 Edward Stringham, Jennifer Miller, J.R. Clark
Crowdsourcing-Based Business Models: How to Create and Capture Value
In-Depth Business Models   01 Aug 2015 Thomas Kohler
Consumer Markets for Remanufactured and Refurbished Products
In-Depth Brand Management   01 Aug 2015 Joseph Blackburn, V. Guide, James Abbey, Margaret Meloy
CGIP: Managing Consumer Generated Intellectual Property
In-Depth Brand Management   01 Aug 2015 Pierre Berthon, Leyland Pitt, Jan Kietzmann, Ian McCarthy
Castlight Health: Disrupting the Health Care Industry
In-Depth Digital Marketing   01 Aug 2015 Kristiana Raube
Back to the Roots Ventures (BTTR)
Case Study Brand Management   01 Jul 2015 Berkeley Haas Case Series
Revolution Foods: Expansion into the CPG Market
Case Study Marketing Strategy   01 Jul 2015 Berkeley Haas Case Series
Nimble Storage: Scaling Talent Strategy Amidst Hyper-Growth
Case Study Growth Strategy   10 Jun 2015 Berkeley Haas Case Series
Resilience at InterMune: A Journey Through the Valley of the Shadow of Death
Case Study Marketing Strategy   10 Jun 2015 Berkeley Haas Case Series
Fair Trade USA: Scaling for Impact
Case Study Global Supply Chains   10 Jun 2015 Berkeley Haas Case Series
Making Hybrids Work: Aligning Business Models and Organizational Design for Social Enterprises
In-Depth Diversity, Equity, & Inclusion   01 May 2015 Filipe Santos, Anne-Claire Pache, Christoph Birkholz
How Hybrid Organizations Turn Antagonistic Assets into Complementarities
In-Depth Diversity, Equity, & Inclusion   01 May 2015 Kai Hockerts
Balancing Business and the Environment
Insight Brand Management   15 Apr 2015 California Management Review
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
In-Depth Marketing Strategy   01 Nov 2014 Lance Bettencourt, Robert Lusch, Stephen Vargo
A Better Way to Forecast
In-Depth Planning & Forecasting   01 Nov 2014 Don Moore, Uriel Haran
Castlight Health: Disrupting the Health Care Industry
Case Study Digital Marketing   14 Sep 2014 Berkeley Haas Case Series
Social Media: A Tool for Open Innovation
In-Depth Open Innovation   01 Aug 2014 Matthew Mount, Marian Martinez
Leanwashing: A Hidden Factor in the Obesity Crisis
In-Depth Employee Wellness   01 Aug 2014 Aneel Karnani, Brent McFerran, Anirban Mukhopadhyay
Chez Panisse: Building an Open Innovation Ecosystem
In-Depth Open Innovation   01 Aug 2014 Henry Chesbrough, Sohyeong Kim, Alice Agogino
J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
Case Study Marketing Strategy   29 Jun 2014 Berkeley Haas Case Series
Chez Panisse: Building an Open Innovation Ecosystem
Case Study Open Innovation   29 Jun 2014 Berkeley Haas Case Series
Strategic Agility: A State of the Art Introduction to the Special Section on Strategic Agility
In-Depth Strategic Agility   01 May 2014 Yaakov Weber, Shlomo Tarba
Paradoxical Leadership to Enable Strategic Agility
In-Depth Strategic Agility   01 May 2014 Marianne Lewis, Constantine Andriopoulos, Wendy Smith
Maersk Line: B2B Social Media - "It's Communication, Not Marketing"
In-Depth Social Media   01 May 2014 Miklos Sarvary, Zsolt Katona
How to Tell which Decisions are Strategic
In-Depth Strategic Agility   01 May 2014 Ram Shivakumar
Napo Pharmaceuticals: Triple Bottom Line of People, Planet, and Profits (A)
Case Study Open Innovation   13 Mar 2014 Berkeley Haas Case Series
Thrive or Revive? The Kaiser Permanente 'Thrive' Marketing Programs
Case Study Marketing Strategy   09 Mar 2014 Berkeley Haas Case Series
Juhudi Kilimo: Designing Microfinance Staff Incentive Plans (A)
Case Study Growth Strategy   18 Feb 2014 Berkeley Haas Case Series
Maersk Line: B2B Social Media - 'It's Communication, Not Marketing'
Case Study Marketing Strategy   10 Feb 2014 Berkeley Haas Case Series
Annie's: Growing Organically
Case Study Brand Management   03 Feb 2014 Berkeley Haas Case Series
Employee Contributions to Brand Equity
In-Depth Brand Management   01 Feb 2014 Betsy Gelb, Deva Rangarajan
Culture Change at Genentech: Accelerating Strategic and Financial Accomplishments
In-Depth Culture   01 Feb 2014 Jennifer Chatman
The Agenda-Setting Power of Stakeholder Media
In-Depth Shareholder Engagement   01 Nov 2013 Luk Van Wassenhove, Mark Hunter, Maria Besiou, Mignon van Halderen
Steering Manufacturing Firms Towards Service Business Model Innovation
In-Depth Marketing Strategy   01 Nov 2013 Ivanka Visnjic, Bart Looy, Andy Neely
Coach McKeever: Unorthodox Leadership Lessons from the Pool
In-Depth Talent Management   01 Nov 2013 Holly Schroth
Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A)
Case Study Marketing Strategy   14 Sep 2013 Berkeley Haas Case Series
Value Articulation: A Framework for the Strategic Management of Intellectual Property
In-Depth Brand Management   01 Aug 2013 James Conley, Peter Bican, Holger Ernst
Protecting Growth Options in Dynamic Markets: The Role of Strategic Disclosure in Integrated Intellectual Property Strategies
In-Depth Technology Strategy   01 Aug 2013 Tilo Peters, Jana Thiel, Christopher Tucci
Operational Challenges and ST’ s Proposed Solutions to Improve Collaboration between IP and R&D in Innovation Processes
In-Depth Technology Strategy   01 Aug 2013 Andrea Piccaluga, Fabrizio Cesaroni
When It Takes a Network: Creating Strategy and Agility through Wargaming
In-Depth Strategy   01 May 2013 Arnoud Franken, Harry Thomsett
Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets
In-Depth Customer Relationships   01 May 2013 George Yip, Christoph Senn, Axel Thoma
Amici’s East Coast Pizzeria
In-Depth Entrepreneurship   01 May 2013 Victoria Chang, Naeem Zafar, Jack Fuchs
Name Your Poisson: A Case of Fishy Decision-making
Case Study Customer Relationships   30 Apr 2013 Berkeley Haas Case Series
Zoosk: Pivoting to Win the Dating Game
Case Study Marketing Strategy   09 Feb 2013 Berkeley Haas Case Series
Proteolix: A "Me-Too" Success
In-Depth Marketing Strategy   01 Feb 2013 Victoria Chang, Larry Lasky
Go Configure: The Mix of Purchasing Practices to Choose for Your Supply Base
In-Depth Supply Chain Management   01 Feb 2013 Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, Wesley Johnston
Doing Business Without Exchanging Money: The Scale and Creativity of Modern Barter
In-Depth Digital Marketing   01 Feb 2013 Jack Kaikati, Andrew Kaikati
Avoiding the Pitfalls of Overconfidence while Benefiting from the Advantages of Confidence
In-Depth Marketing Strategy   01 Feb 2013 Alex Van Zant, Don Moore
Intellikine: Build-to-Sell in Biotech
Case Study Research & Development   31 Jan 2013 Berkeley Haas Case Series
Netflix: Pricing Decision 2011
Case Study Digital Marketing   20 Jan 2013 Berkeley Haas Case Series
Coach McKeever: Unorthodox Leadership Lessons from the Pool
Case Study Talent Management   03 Jan 2013 Berkeley Haas Case Series
The Flattened Firm: Not as Advertised
In-Depth Marketing Strategy   01 Nov 2012 Julie Wulf
Sustainability: How Stakeholder Perceptions Differ from Corporate Reality
In-Depth Sustainability   01 Nov 2012 John Peloza, Mortiz Loock, James Cerruti, Michael Muyot
Enhanced Market Practices: Poverty Alleviation for Poor Producers in Developing Countries
In-Depth Supply Chain Management   01 Nov 2012 Kevin McKague, Christine Oliver
Alphabet Energy: Thermoelectrics and Market Entry
In-Depth Brand Management   01 Nov 2012 Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, Russell Griffith
A Fat Debate on Big Food? Unraveling Blogosphere Reactions
In-Depth Social Media   01 Nov 2012 Ans Kolk, Hsin-Hsuan Lee, Willemijn Van Dolen
Amici's East Coast Pizzeria
Case Study Marketing Strategy   30 Sep 2012 Berkeley Haas Case Series
SpeedSim: Made to Exit!
In-Depth Entrepreneurship   01 Aug 2012 Victoria Chang, Naeem Zafar
Managing in Different Growth Contexts
In-Depth Growth Strategy   01 Aug 2012 Julia Prats, Marc Sosna, S. Ramakrishna Velamuri
Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues
In-Depth Teams & Collaboration   01 Aug 2012 Sayan Chatterjee, Daniel Stieger, Kurt Matzler, Florian Ladstaetter-Fussenegger
A Strategic Framework for Spare Parts Logistics
In-Depth Logistics   01 Aug 2012 Andreas Eisingerich, Stephan Wagner, Ruben Jönke
SpeedSim (A): Made to Exit!
Case Study Entrepreneurship   31 Jul 2012 Berkeley Haas Case Series
Proteolix: A 'Me-Too' Success
Case Study Marketing Strategy   31 Jul 2012 Berkeley Haas Case Series
PixSense: Go-to-Market Strategy
Case Study Technology Strategy   31 Jul 2012 Berkeley Haas Case Series
Han Solar and the Green Supply Chain
Case Study Sustainability   31 Jul 2012 Berkeley Haas Case Series
GE's ecomagination Challenge: An Experiment in Open Innovation
Case Study Entrepreneurship   31 Jul 2012 Berkeley Haas Case Series
Alphabet Energy
Case Study Brand Management   31 Jul 2012 Berkeley Haas Case Series
Webasto: Co-Creating Innovation with Lead Users
Case Study Open Innovation   31 Jul 2012 Berkeley Haas Case Series
Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
In-Depth Corporate Social Responsibility   01 May 2012 Christine Vallaster, Adam Lindgreen, François Maon
GE’s ecomagination Challenge: An Experiment in Open Innovation
In-Depth Growth Strategy   01 May 2012 Henry Chesbrough
Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?
In-Depth Strategic Agility   01 May 2012 Yves Doz, Mary Brannen
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
In-Depth Brand Management   01 May 2012 John Balmer
Win the Brand Relevance Battle and then Build Competitor Barriers
In-Depth Brand Management   01 Feb 2012 David Aaker
The Renaissance CIO Project: The Invisible Factors of Extraordinary Success
In-Depth Talent Management   01 Feb 2012 James Spitze, Judith Lee
Flexible Footprints: Reconfiguring MNCs for New Value Opportunities
In-Depth Strategic Agility   01 Feb 2012 Elizabeth Maitland, Andre Sammartino
Corporate Reputations: Built In or Bolted On?
In-Depth Competitive Advantage   01 Feb 2012 Grahame Dowling, Peter Moran
B2B Brand Architecture
In-Depth Brand Management   01 Feb 2012 Steve Muylle, Niraj Dawar, Deva Rangarajan
McDonald's 55 Cent Promotion
Case Study Marketing Strategy   01 Dec 2011 Berkeley Haas Case Series
Profiting from Environmental Regulatory Uncertainty: Integrated Strategies for Competitive Advantage
In-Depth Regulatory Compliance   01 Nov 2011 Adam Fremeth, Brian Richter
How to Foster and Sustain Engagement in Virtual Communities
In-Depth Shareholder Engagement   01 Aug 2011 Constance Porter, Naveen Donthu, William MacElroy, Donna Wydra
Veridicom: If You Build It, They Will Come
Case Study Brand Management   16 Jun 2011 Berkeley Haas Case Series
What Conscious Capitalism Really Is
In-Depth Brand Management   01 May 2011 John Mackey
The Case for Open Services Innovation: The Commodity Trap
In-Depth Open Innovation   01 May 2011 Henry Chesbrough
CSR as Reputation Insurance: Primum Non Nocere
In-Depth Corporate Social Responsibility   01 May 2011 John Morgan, Dylan Minor
Conscious Capitalism: A Better Way to Win
In-Depth Brand Management   01 May 2011 Rajendra Sisodia
The Grand Misapprehension
In-Depth Corporate Governance   01 Feb 2011 Sandra Waddock, Pietra Rivoli
"Doing Well by Doing Good": The Grand Illusion
In-Depth Corporate Social Responsibility   01 Feb 2011 Aneel Karnani
Valuing a Microfinance Institution (Or Private Growth Enterprise): Dealing with Uncertainty
Case Study Growth Strategy   31 Dec 2010 Berkeley Haas Case Series
Playing at Serial Acquisitions
In-Depth Marketing Strategy   01 Nov 2010 Han Smit, Thras Moraitis
Regulatory Pressure and Competitive Dynamics: Carbon Management Strategies of UK Energy-Intensive Companies
In-Depth Climate Change   01 Aug 2010 Chukwumerije Okereke, Duncan Russel
Prediction Markets: A New Tool for Strategic Decision Making
In-Depth Planning & Forecasting   01 Aug 2010 Adam Borison, Gregory Hamm
Convergence in Entrepreneurial Leadership Style: Evidence from Russia
In-Depth Entrepreneurship   01 Aug 2010 Daniel McCarthy, Sheila Puffer, Sergei Darda
Challenges in Marketing Socially Useful Goods to the Poor
In-Depth Marketing Strategy   01 Aug 2010 Aneel Karnani, Bernard Garrette
MasterCard vs. Visa: The Fight for Mobile Payments
Case Study Digital Marketing   31 May 2010 Berkeley Haas Case Series
Public Responsibility and Private Enterprise in Developing Countries
In-Depth Public Policy   01 May 2010 Mike Valente, Andrew Crane
Fiat: Open Innovation in a Downturn (1993-2003)
In-Depth Open Innovation   01 May 2010 Alberto Di Minin, Federico Frattini, Andrea Piccaluga
Ambient Communication: How to Engage Consumers in Urban Touch-Points
In-Depth Digital Marketing   01 May 2010 Rossella Gambetti
Williamson’s Impact on the Theory and Practice of Management
In-Depth Corporate Governance   01 Feb 2010 David Teece
So what if remanufacturing cannibalizes my new product sales?
In-Depth Brand Management   01 Feb 2010 Luk Van Wassenhove, V. Guide, Atalay Atasu
Holdup: Implications for Investment and Organization
In-Depth Shareholder Engagement   01 Feb 2010 Benjamin Hermalin
Green Retailing and Its Success Factors
In-Depth Global Supply Chains   01 Feb 2010 Kee-hung Lai, T.C.E Cheng, Ailie Tang
Global Customer Management Programs: How To Make Them Really Work
In-Depth Global Supply Chains   01 Feb 2010 Noel Capon, Christoph Senn
Where’s the Fine Print? Advertising and the Mortgage Market Crisis
In-Depth Advertising   01 Nov 2009 Vanessa Perry, Carol Motley
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
In-Depth Marketing Strategy   01 Nov 2009 Kirthi Kalyanam, Surinder Brar
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
In-Depth Quality Management   01 Nov 2009 Robert Cole, Michael Flynn
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
In-Depth Brand Management   01 Nov 2009 Pierre Berthon, Leyland Pitt, Michael Parent, Jean-Paul Berthon
The I-Form Organization
In-Depth Technology Strategy   01 Aug 2009 Grant Miles, Raymond Miles, Charles Snow, Kirsimarja Blomqvist, Hector Rocha
The Emergence and Evolution of the Multidimensional Organization
In-Depth Organizational Design   01 Aug 2009 J. Stoelhorst, J. Strikwerda
Liberating Leadership: How the Initiative-Freeing Radical Organizational Form Has Been Successfully Adopted
In-Depth Organizational Behavior   01 Aug 2009 Isaac Getz
Introduction to a Symposium on Organizational Design
In-Depth Organizational Design   01 Aug 2009 Sara Beckman
Value Creation Architectures and Competitive Advantage: Lessons from the European Automobile Industry
In-Depth Business Models   01 May 2009 Helmut Dietl, Susanne Royer, Uwe Stratmann
Executing Strategic Change: Understanding the Critical Management Elements that Lead to Success
In-Depth Marketing Strategy   01 May 2009 Arnoud Franken, Chris Edwards, Rob Lambert
Connecting Up Strategy: Are Senior Strategy Directors a Missing Link?
In-Depth Marketing Strategy   01 May 2009 Duncan Angwin, Sotirios Paroutis, Sarah Mitson
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
In-Depth Brand Management   01 May 2009 John Balmer, Stephen Greyser, Helen Stuart
Marketing in a Silo World: The Challenge for Chief Marketing Officers
In-Depth Brand Management   01 Nov 2008 David Aaker
Dancing with Gorillas: How Small Companies Can Partner Effectively with MNCs
In-Depth International Partnerships   01 Nov 2008 Julian Birkinshaw, Shameen Prashantham
Can the virtuous mouse and the wealthy elephant live happily ever after?
In-Depth Alliances & Mergers   01 Nov 2008 James Austin, Dutch Leonard
Ad Lib: When Customers Create the Ad
In-Depth Advertising   01 Aug 2008 Pierre Berthon, Leyland Pitt, Colin Campbell
The Dynamics of Strategic Agility
In-Depth Strategic Agility   01 May 2008 Yves Doz, Mikko Kosonen
Service-Logic Innovations: How to Innovate Customers, Not Products
In-Depth Innovation   01 May 2008 Stephen Brown, Stefan Michel, Andrew Gallan
Service Innovation Myopia? A New Recipe for Client-Provider Value Creation
In-Depth Technology Strategy   01 May 2008 Kristian Möller, Risto Rajala, Mika Westerlund
Cutting the Strategy Diamond in High-Technology Ventures
In-Depth Technology Strategy   01 May 2008 Robert Burgelman, Robert Siegel
CMR Classics: Speed and Strategic Choice: How Managers Accelerate Decision Making
In-Depth Decision-Making   01 Feb 2008 Kathleen Eisenhardt
The Innovative Organization: Creating Value Through Outsourcing
In-Depth Global Supply Chains   01 Nov 2007 Steven Tadelis
Open Innovation and Strategy
In-Depth Open Innovation   01 Nov 2007 Melissa Appleyard, Henry Chesbrough
New Product Blockbusters: The Magic and Science of Prediction Markets
In-Depth Open Innovation   01 Nov 2007 Teck-Hua Ho, Kay-Yut Chen
Meta-Technologies and Innovation Leadership: Why There May Be Nothing New Under the Sun
In-Depth Innovation   01 Nov 2007 Rashi Glazer
Innovation: Brand It or Lose It
In-Depth Brand Management   01 Nov 2007 David Aaker
A Dashboard for Online Pricing
In-Depth Marketing Strategy   01 Nov 2007 John Morgan, Michael Baye, J. Gatti, Paul Kattuman
Services Supply Management: The Next Frontier for Improved Organizational Performance
In-Depth Supply Chain Management   01 Aug 2007 Lisa Ellram, Wendy Tate, Corey Billington
Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions
In-Depth Competitive Advantage   01 Aug 2007 Philip Rosenzweig
Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue
In-Depth Corporate Social Responsibility   01 Aug 2007 Ida Berger, Peggy Cunningham, Minette Drumwright
DreamCycles: Sustaining Growth
Case Study Global Supply Chains   31 May 2007 Berkeley Haas Case Series
The Pursuit of Relevance in Management Education
In-Depth Marketing Strategy   01 May 2007 Mie-Sophia Augier, James March
Defining the Minimum Winning Game in High-Technology Ventures
In-Depth Technology Strategy   01 May 2007 Robert Burgelman, Robert Siegel
Craigslist Online Community
Case Study Digital Marketing   30 Nov 2006 Berkeley Haas Case Series
Reputation in Online Auctions: The Market for Trust
In-Depth Digital Marketing   01 Nov 2006 Jennifer Brown, John Morgan
Letters to the Editor: Fall 2006
In-Depth Shareholder Engagement   01 Nov 2006 George Staubus, Kip Hagopian, Benjamin Hermalin, George Benston, Joshua Ronen
Developing an Effective Customer Loyalty Program
In-Depth Marketing Strategy   01 Nov 2006 Barry Berman
Communicating Corporate Reputation through Stories
In-Depth Shareholder Engagement   01 Nov 2006 Grahame Dowling
Yahoo! Connected Life
Case Study Digital Marketing   30 Oct 2006 Berkeley Haas Case Series
Merging Brands after Mergers
In-Depth Brand Management   01 Aug 2006 Kunal Basu
Diffusion of Web-Based Product Innovation
In-Depth Customer Relationships   01 Aug 2006 Emanuela Prandelli, Gianmario Verona, Deborah Raccagni
Managing the Strategic Dynamics of Acquisition Integration: Lessons from HP and Compaq
In-Depth Alliances & Mergers   01 May 2006 Robert Burgelman, Richard McKinney
Management Learning Not Management Control: The True Role of Performance Measurement
In-Depth Quality Management   01 May 2006 Andrew Neely, Mohammed Al Najjar
Management Half-Truths and Nonsense: How to Practice Evidence-Based Management
In-Depth Disclosure & Accountability   01 May 2006 Jeffrey Pfeffer, Robert Sutton
Tellme Networks, Inc.
Case Study Growth Strategy   01 Feb 2006 Berkeley Haas Case Series
The Value Palette: A Tool for Full Spectrum Strategy
In-Depth Marketing Strategy   01 Feb 2006 Jed Emerson, Seb Beloe, John Elkington
Competitive Environmental Strategies: When Does it Pay to be Green?
In-Depth Sustainability   01 Feb 2006 Renato Orsato
Three Decades of Scenario Planning in Shell
In-Depth Planning & Forecasting   01 Nov 2005 Peter Cornelius, Alexander Van de Putte, Mattia Romani
The Well-Timed Strategy: Managing the Business Cycle
In-Depth Marketing Strategy   01 Nov 2005 Peter Navarro
How to Delight Your Customers
In-Depth Quality Management   01 Nov 2005 Barry Berman
Consuming Technology: Why Marketers Sometimes Get it Wrong
In-Depth Digital Marketing   01 Nov 2005 Pierre Berthon, James Hulbert, Leyland Pitt
A Garage and an Idea: What More Does an Entrepreneur Need?
In-Depth Entrepreneurship   01 Nov 2005 Pino Audia, Christopher Rider
Transferring 'Marketing Knowledge' to the Nonprofit Sector
In-Depth Marketing Strategy   01 Aug 2005 Alan Andreasen, Ronald Goodstein, Joan Wilson
Principles for User Design of Customized Products
In-Depth Product Development   01 Aug 2005 Taylor Randall, Christian Terwiesch, Karl Ulrich
Learning Through Alliances: General Motors and NUMMI
In-Depth Alliances & Mergers   01 Aug 2005 Andrew Inkpen
De-Marketing Obesity
In-Depth Brand Management   01 Aug 2005 Brian Wansink
Business Responses to Climate Change: Identifying Emergent Strategies
In-Depth Climate Change   01 May 2005 Ans Kolk, Jonatan Pinkse
Blue Ocean Strategy: From Theory to Practice
In-Depth Marketing Strategy   01 May 2005 W. Kim, Renée Mauborgne
The Effects of Participation on B2B Exchanges: A Resource-Based View
In-Depth Business Models   01 Feb 2005 Andrea Ordanini
Strategy and the Crystal Cycle
In-Depth Growth Strategy   01 Feb 2005 John Mathews
Core Objectives: Clarity in Designing Strategy
In-Depth Technology Strategy   01 Feb 2005 Sayan Chatterjee
Cisco Systems: Developing a Human Capital Strategy
In-Depth Growth Strategy   01 Feb 2005 Jennifer Chatman, Charles O’Reilly, Victoria Chang
WorldCom: 'Generation D'
Case Study Digital Marketing   30 Nov 2004 Berkeley Haas Case Series
Valuing the Cause Marketing Relationship
In-Depth Marketing Strategy   01 Nov 2004 John Gourville, V. Rangan
Integrating Social Responsibility and Marketing Strategy: An Introduction
In-Depth Marketing Strategy   01 Nov 2004 David Vogel, N. Smith, C. Bhattacharya
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
In-Depth Corporate Social Responsibility   01 Nov 2004 C. Bhattacharya, Sankar Sen
Cisco Systems: Developing a Human Capital Strategy
Case Study Growth Strategy   14 Oct 2004 Berkeley Haas Case Series
Understanding Customer Choices in E-Financial Services
In-Depth Digital Marketing   01 Aug 2004 Zafar Iqbal, Rohit Verma, Gerhard Plaschka
The Three Faces of Consumer Promotions
In-Depth Marketing Strategy   01 Aug 2004 Hans Grande, Priya Raghubir, J. Inman
Stealth Marketing: How to Reach Consumers Surreptitiously
In-Depth Marketing Strategy   01 Aug 2004 Jack Kaikati, Andrew Kaikati
Object-Orientation: A Tool for Enterprise Design
In-Depth Organizational Design   01 Aug 2004 Leyland Pitt, Richard Watson, George Zinkhan
Leveraging the Corporate Brand
In-Depth Brand Management   01 May 2004 David Aaker
Advance Selling for Services
In-Depth Digital Marketing   01 May 2004 Steven Shugan, Jinhong Xie
Supply Loops and Their Constraints: The Industrial Ecology of Recycling and Reuse
In-Depth Supply Chain Management   01 Feb 2004 Roland Geyer, Tim Jackson
Strategic Use of the Secondary Market for Retail Consumer Goods
In-Depth Marketing Strategy   01 Feb 2004 Ronald Tibben-Lembke
Reverse Supply Chains for Commercial Returns
In-Depth Global Supply Chains   01 Feb 2004 Luk Van Wassenhove, Joseph Blackburn, V. Guide, Gilvan Souza
Product Modularity and the Design of Closed-Loop Supply Chains
In-Depth Supply Chain Management   01 Feb 2004 Harold Krikke, Ieke le Blanc, Steef van de Velde
E-Enabled Closed-Loop Supply Chains
In-Depth Supply Chain Management   01 Feb 2004 Jo van Nunen, Rob Zuidwijk
The Cycles of Corporate Branding: The Case of the LEGO Company
In-Depth Brand Management   01 Nov 2003 Mary Jo Hatch, Majken Schultz
Making Sense of Emerging Market Structures in B2B E-Commerce
In-Depth Marketing Strategy   01 Nov 2003 B. Mahadevan
Developing Productive Customers in Emerging Markets
In-Depth Emerging Markets   01 Aug 2003 Fernando Flores, Maria Flores-Letelier, Charles Spinosa
Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
In-Depth Supply Chain Management   01 May 2003 Howard Marmorstein, Jeanne Rossomme, Dan Sarel
The Role of Differentiation in Markets Driven by Advertising
In-Depth Marketing Strategy   01 May 2003 David Soberman
The Growing Strategic Importance of End-of-Life Product Management
In-Depth Global Supply Chains   01 May 2003 Michael Toffel
Technological Leapfrogging: Lessons from the U.S. Video Game Console Industry
In-Depth Competitive Advantage   01 May 2003 Melissa Schilling
Shakeouts in Digital Markets: Lessons from B2B Exchanges
In-Depth Digital Marketing   01 Feb 2003 Adam Fein, Gregg Ruppersberger, George Day
Beyond Online Search: The Road To Profitability
In-Depth Digital Marketing   01 Feb 2003 Ming Zeng, Werner Reinartz
Internationalization, Globalization, and Capability-Based Strategy
In-Depth International Partnerships   01 Nov 2002 Stephen Tallman, Karin Fladmoe-Lindquist
Marketing Financial Services to the African-American Consumer: A Comparative Analysis of Investment Portfolio Composition
In-Depth Finance   01 Aug 2002 Thomas Stevenson, D. Plath
Leveraging Internet Technologies in B2B Relationships
In-Depth Technology Strategy   01 Aug 2002 Sandy Jap, Jakki Mohr
Knowledge Management: Philosophy, Processes, and Pitfalls
In-Depth Innovation   01 Aug 2002 Christine Soo, Anne Deering, Timothy Devinney, David Midgley
Executive Stock Option Repricing: Retention and Performance Reconsidered
In-Depth Shareholder Engagement   01 Aug 2002 Catherine Daily, S. Certo, Dan Dalton
Client Co-Production in Knowledge-Intensive Business Services
In-Depth Customer Relationships   01 Aug 2002 Lance Bettencourt, Amy Ostrom, Stephen Brown, Robert Roundtree
Strategy from the Inside Out: Building Capability-Creating Organizations
In-Depth Brand Management   01 May 2002 Danny Miller, Russell Eisenstat, Nathaniel Foote
NTT DoCoMo and Its i-mode Success: Origins and Implications
In-Depth Technology Strategy   01 May 2002 John Ratliff
Customer Relationship Management: In B2C Markets, Often Less Is More
In-Depth Customer Relationships   01 May 2002 Grahame Dowling
Aligning Supply Chain Strategies with Product Uncertainties
In-Depth Supply Chain Management   01 May 2002 Hau Lee
Mastering Balance: How to Meet and Beat a Stronger Opponent
In-Depth Strategic Agility   01 Feb 2002 David Yoffie, Mary Kwak
zipRealty: Leading a Start-up to the Next Level
Case Study Entrepreneurship   30 Nov 2001 Berkeley Haas Case Series
Why Do Some Strategic Alliances Persist Beyond Their Useful Life?
In-Depth Alliances & Mergers   01 Nov 2001 Andrew Inkpen, Jerry Ross
Strategies for Managing Internal Competition
In-Depth Competitive Advantage   01 Nov 2001 Julian Birkinshaw
E-Business: Revolution, Evolution, or Hype?
In-Depth Technology Strategy   01 Nov 2001 Tim Coltman, Timothy Devinney, Alopi Latukefu, David Midgley
Detours in the Path toward Strategic Information Systems Alignment
In-Depth Marketing Strategy   01 Nov 2001 Rudy Hirschheim, Rajiv Sabherwal
Delivering Excellent Service: Lessons from the Best Firms
In-Depth Quality Management   01 Nov 2001 Robert Ford, Cherrill Heaton, Stephen Brown
Can Selling Be Globalized? The Pitfalls of Global Account Management
In-Depth Global Supply Chains   01 Nov 2001 David Arnold, Julian Birkinshaw, Omar Toulan
Uncovering Patterns in Cybershopping
In-Depth Digital Marketing   01 Aug 2001 Wendy Moe, Peter Fader
The Customer Pyramid: Creating and Serving Profitable Customers
In-Depth Marketing Strategy   01 Aug 2001 Valarie Zeithaml, Katherine Lemon, Roland Rust
A Framework for Customer Relationship Management
In-Depth Customer Relationships   01 Aug 2001 Russell Winer
Organizational Support for Employees: Encouraging Creative Ideas for Environmental Sustainability
In-Depth Sustainability   01 May 2001 Catherine Ramus
Learning From Toys: Lessons in Managing Supply Chain Risk from the Toy Industry
In-Depth Global Supply Chains   01 May 2001 M. Johnson
Execution: The Missing Link in Retail Operations
In-Depth Supply Chain Management   01 May 2001 Ananth Raman, Nicole DeHoratius, Zeynep Ton
Enabling Customization Using Standardized Operations
In-Depth Product Development   01 May 2001 Jayashankar Swaminathan
Store Choice and Shopping Behavior: How Price Format Works
In-Depth Sales   01 Feb 2001 Christopher Tang, David Bell, Teck-Hua Ho
Shopping Online for Freedom, Control, and Fun
In-Depth Digital Marketing   01 Feb 2001 Mary Wolfinbarger, Mary Gilly
Data to Knowledge to Results: Building an Analytic Capability
In-Depth Data Management   01 Feb 2001 Thomas Davenport, Jeanne Harris, David De Long, Alvin Jacobson
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
In-Depth Brand Management   01 Aug 2000 David Aaker, Erich Joachimsthaler
Business Models for Internet-Based E-Commerce: An Anatomy
In-Depth Business Models   01 Aug 2000 B. Mahadevan
Strategic Integration: Competing in the Age of Capabilities
In-Depth Marketing Strategy   01 May 2000 Peter Fuchs, Kenneth Mifflin, Danny Miller, John Whitney
In Defense of Strategy as Design
In-Depth Marketing Strategy   01 May 2000 Jeanne Liedtka
E-Retail: Gold Rush or Fool's Gold?
In-Depth Digital Marketing   01 May 2000 Kenneth Rosen, Amanda Howard
Designing Corporate Ventures in the Shadow of Private Venture Capital
In-Depth Entrepreneurship   01 May 2000 Henry Chesbrough
The Race to Build Next-Generation Networks
In-Depth Technology Strategy   01 Feb 2000 Richard McGinn
To Serve or Create? Strategic Orientations Toward Customers and Innovation
In-Depth Marketing Strategy   01 Nov 1999 Pierre Berthon, James Hulbert, Leyland Pitt
Career Jobs Are Dead
In-Depth Business Models   01 Nov 1999 Peter Cappelli
Achieving and Sustaining Business-IT Alignment
In-Depth Information Technology   01 Nov 1999 Jerry Luftman, Tom Brier
Localizing in the Global Village: Local Firms Competing in Global Markets
In-Depth Global Supply Chains   01 Aug 1999 Güliz Ger
Transforming an Organization: Using Models to Foster a Strategic Conversation
In-Depth Strategic Agility   01 May 1999 Julie Chesley, Mike Wenger
Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
In-Depth Brand Management   01 May 1999 Kevin Keller
Developing a Knowledge Strategy
In-Depth Competitive Advantage   01 May 1999 Michael Zack
Competition, Strategy, and Business Performance
In-Depth Business Models   01 May 1999 Anita McGahan
Central Dilemmas of Managing Innovation in Large Firms
In-Depth Open Innovation   01 May 1999 Anurag Sharma
The Art of Standards Wars
In-Depth Technology Strategy   01 Feb 1999 Carl Shapiro, Hal Varian
Knowledge Management and Competition in the Consulting Industry
In-Depth Technology Strategy   01 Feb 1999 Miklos Sarvary
A Silicon Island of the East: Creating a Semiconductor Industry in Singapore
In-Depth Technology Strategy   01 Feb 1999 John Mathews
Reversal of Fortune? The Recovery of the U.S. Semiconductor Industry
In-Depth Technology Strategy   01 Nov 1998 David Mowery, Jeffrey Macher, David Hodges
Manufacturing Strategy Regained: Evidence for the Demise of Best-Practice
In-Depth Technology Strategy   01 Nov 1998 Alan Pilkington
Operations-Based Strategy
In-Depth Strategic Agility   01 Aug 1998 David Upton, Robert Hayes
Environmental Product Differentiation: Implications for Corporate Strategy
In-Depth Brand Management   01 Aug 1998 Forest Reinhardt
Commitment versus Flexibility?
In-Depth Marketing Strategy   01 Aug 1998 Pankaj Ghemawat, Patricio del Sol
Can American Management Concepts Work in Russia?
In-Depth Brand Management   01 Aug 1998 Detelin Elenkov
Toward a Knowledge Context: Report on the First Annual U.C. Berkeley Forum on Knowledge and the Firm
In-Depth Organizational Design   01 May 1998 Don Cohen
The Concept of 'Ba': Building a Foundation for Knowledge Creation
In-Depth Organizational Design   01 May 1998 Ikujiro Nonaka, Noboru Konno
Some Conceptual and Research Barriers to the Utilization of Knowledge
In-Depth Technology Strategy   01 May 1998 Vincenzo Perrone, Leif Edvinsson, Grant Miles, Raymond Miles
Organizational Learning and Purchase-Supply Relations in Japan: Hitachi, Matsushita, and Toyota Compared
In-Depth Alliances & Mergers   01 May 1998 James Lincoln, Christina Ahmadjian, Eliot Mason
Measuring the Knower: Towards a Theory of Knowledge Equity
In-Depth Quality Management   01 May 1998 Rashi Glazer
Managing Customer Support Knowledge
In-Depth Customer Relationships   01 May 1998 Thomas Davenport, Philip Klahr
Knowledge Research Issues
In-Depth Technology Strategy   01 May 1998 Dan Holtshouse
Introduction: Special Issue on Knowledge and the Firm
In-Depth Organizational Design   01 May 1998 Robert Cole
Paradox in Project-Based Enterprise: The Case of Film Making
In-Depth Project Management   01 Feb 1998 Robert DeFillippi, Michael Arthur
Delivering Desired Outcomes Efficiently: The Creative Key to Competitive Strategy
In-Depth Marketing Strategy   01 Feb 1998 Sayan Chatterjee
Attractors: Building Mountains in the Flat Landscape of the World Wide Web
In-Depth Digital Marketing   01 Feb 1998 Leyland Pitt, Richard Watson, Sigmund Akselsen
Creativity as Investment
In-Depth Marketing Strategy   01 Nov 1997 Robert Sternberg, Linda O’Hara, Todd Lubart
Enterprise Logistics in the Information Era
In-Depth Supply Chain Management   01 Aug 1997 Noel Greis, John Kasarda
Creating Lean Suppliers: Diffusing Lean Production throughout the Supply Chain
In-Depth Supply Chain Management   01 Aug 1997 John MacDuffie, Susan Helper
Green Schemes: Corporate Environmental Strategies and Their Implementation
In-Depth Marketing Strategy   01 May 1997 Alfred Marcus, James Maxwell, Sandra Rothenberg, Forrest Briscoe
Integrated Strategy, Trade Policy, and Global Competition
In-Depth Emerging Markets   01 Feb 1997 David Baron
Shaping Conversations: Making Strategy, Managing Change
In-Depth Marketing Strategy   01 Nov 1996 Jeanne Liedtka, John Rosenblum
Linking the Balanced Scorecard to Strategy
In-Depth Marketing Strategy   01 Nov 1996 Robert Kaplan, David Norton
Crisis in the Arts: The Marketing Response
In-Depth Talent Management   01 Nov 1996 Philip Kotler, Joanne Scheff
The ‘Honda Effect’ Revisited
In-Depth Marketing Strategy   01 Aug 1996 Henry Mintzberg, Michael Goold, Richard Pascale, Richard Rumelt
Technology and Strategic Advantage
In-Depth Technology Strategy   01 May 1996 Robert Price
Measuring Brand Equity Across Products and Markets
In-Depth Brand Management   01 May 1996 David Aaker
The Politics of Forecasting: Managing the Truth
In-Depth Planning & Forecasting   01 Feb 1996 Craig Galbraith, Gregory Merrill
Strategic Dissonance
In-Depth Marketing Strategy   01 Feb 1996 Robert Burgelman, Andrew Grove
Developing Global Strategies for Service Businesses
In-Depth Globalization   01 Feb 1996 Christopher Lovelock, George Yip
Total Quality Research: Integrating Markets and the Organization
In-Depth Quality Management   01 Nov 1995 Robert Hurley, Jukka Laitamäki
The Value of the Parent Company
In-Depth Competitive Advantage   01 Nov 1995 Andrew Campbell, Michael Goold, Marcus Alexander
Obtaining Industry Control: The Case of the Pharmaceutical Distribution Industry
In-Depth Global Supply Chains   01 Nov 1995 William Boulton, Sharon Oswald
Frames of Reference and Buyers' Perception of Price and Value
In-Depth Brand Management   01 Nov 1995 Gerald Smith, Thomas Nagle
Too Close for Comfort?: The Strategic Implications of Getting Close to the Customer
In-Depth Customer Relationships   01 Aug 1995 Stuart Macdonald
The Effects Of Organizational Downsizing On Product Innovation
In-Depth Innovation   01 Aug 1995 Edward Bowman, Deborah Dougherty
Keys to Success in Corporate Redesign
In-Depth Organizational Design   01 May 1995 W.E. Creed, Raymond Miles, Henry Coleman
Entry Strategies of U.S. Firms to the Newly Independent States, Baltic States, and Eastern European Countries
In-Depth Emerging Markets   01 May 1995 Avraham Shama
Creating a Strategic Center to Manage a Web of Partners
In-Depth Alliances & Mergers   01 May 1995 Gianni Lorenzoni, Charles Baden-Fuller
The Venture Capitalist: A Relationship Investor
In-Depth Entrepreneurship   01 Feb 1995 Vance Fried, Robert Hisrich
Integrated Strategy: Market and Nonmarket Components
In-Depth Marketing Strategy   01 Feb 1995 David Baron
White-Collar Robotics: Levering Managerial Decision Making
In-Depth Planning & Forecasting   01 Nov 1994 Alison Ashton, Robert Ashton, Mary Davis
Rare Mettle: Gold and Silver Strategies to Succeed in Hostile Markets
In-Depth Marketing Strategy   01 Nov 1994 Donald Potter
Diversifiction and Diversifact
In-Depth Circular Economy   01 Nov 1994 Henry Mintzberg, Sumantra Ghoshal
Managing Corporate and Brand Identities in the Asia Pacific Region
In-Depth Brand Management   01 Aug 1994 Bernd Schmitt, Yigang Pan
Examining the Practices of United States and Japanese Market Research Firms
In-Depth Research & Development   01 Aug 1994 Donald Jackson, Earl Naumann, William Wolfe
Continuous Learning About Markets
In-Depth Marketing Strategy   01 Aug 1994 George Day
Managing Product Definition in High Technology Industries: A Pilot Study
In-Depth Product Development   01 May 1994 Glenn Bacon, Sara Beckman, David Mowery, Edith Wilson
Towards the Sustainable Corporation: Win Win Win Business Strategies for Sustainable Development
In-Depth Corporate Social Responsibility   01 Feb 1994 John Elkington
Options Thinking and Platform Investment: Investing in Opportunity
In-Depth Marketing Strategy   01 Feb 1994 Bruce Kogut, Nalin Kulatilaka
Competitive Advantage Through People
In-Depth Competitive Advantage   01 Feb 1994 Jeffrey Pfeffer
Building a Brand: The Saturn Story
In-Depth Brand Management   01 Feb 1994 David Aaker
The Pitfalls of Strategic Planning
In-Depth Planning & Forecasting   01 Nov 1993 Henry Mintzberg
The Green Fee: Internalizing and Operationalizing Environmental Issues
In-Depth Sustainability   01 Nov 1993 Charles Corbett, Luk Van Wassenhove
Profitability and Competitiveness: Lessons from Japanese and American Firms in the 1980s
In-Depth Competitive Advantage   01 Nov 1993 Michael Blaine
An End to French Economic Exceptionalism? The Transformation of Business under Mitterrand
In-Depth Entrepreneurship   01 Nov 1993 Vivien Schmidt
A Pyramid of Decision Approaches
In-Depth Decision-Making   01 Nov 1993 Paul Schoemaker, J. Russo
Trade-Offs? What Trade-Offs? Competence and Competitiveness in Manufacturing Strategy
In-Depth Competitive Advantage   01 Aug 1993 Charles Corbett, Luk Van Wassenhove
Manufacturing Strategic Planning
In-Depth Supply Chain Management   01 Aug 1993 David Garvin
Integrating Manufacturing into the Strategic Phases of New Product Development
In-Depth Product Development   01 Aug 1993 Donald Gerwin
Get Closer to Your Customers by Understanding How They Make Choices
In-Depth Marketing Strategy   01 Aug 1993 Itamar Simonson
Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?)
In-Depth Quality Management   01 May 1993 Raymond Kordupleski, Roland Rust, Anthony Zahorik
Quality, Strategy, and Competitiveness
In-Depth Quality Management   01 May 1993 James Belohlav
Quality, Participation, and Competitiveness
In-Depth Quality Management   01 May 1993 Robert Cole, Paul Bacdayan, B. White
A Perspective on Quality Activities in American Firms
In-Depth Quality Management   01 May 1993 Noriaki Kano
Building Competitive Advantage Through a Global Network of Capabilities
In-Depth Global Supply Chains   01 Feb 1993 Andrew Bartmess, Keith Cerny
United States Direct Investment in Japan: Trends and Prospects
In-Depth Emerging Markets   01 Nov 1992 Mark Mason
Rethinking Scale
In-Depth Growth Strategy   01 Nov 1992 Tom Peters
Information Disclosure Strategy
In-Depth Disclosure & Accountability   01 Aug 1992 Baruch Lev
How Sustainable Is Your Competitive Advantage?
In-Depth Competitive Advantage   01 May 1992 Jeffrey Williams
Managing Trade by Rules and Outcomes
In-Depth Global Supply Chains   01 Nov 1991 Laura Tyson
The Open Corporation
In-Depth Open Innovation   01 Aug 1991 Harvey Wagner
Socializing Our MBAs: Total Immersion? Managed Cultures? Brainwashing?
In-Depth Entrepreneurship   01 Aug 1991 Harold Leavitt
Cost of Capital: The Managerial Perspective
In-Depth Corporate Governance   01 Aug 1991 Joseph Morone, Albert Paulson
The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation
In-Depth Competitive Advantage   01 May 1991 Robert Grant
Partnering as a Focused Market Strategy
In-Depth Customer Relationships   01 May 1991 James Anderson, James Narus
Nobody's Grandfather Was a Merchant: Understanding the Soviet Commercial Negotiation Process and Style
In-Depth Negotiations   01 May 1991 Mahesh Rajan, John Graham
Success Under Fire: Policies to Prosper in Turbulent Times
In-Depth Marketing Strategy   01 Feb 1991 Donald Potter
Get Innovative or Get Dead (Part II)
In-Depth Marketing Strategy   01 Feb 1991 Tom Peters
Coming of Middle Age in Business and Society
In-Depth Corporate Social Responsibility   01 Feb 1991 Earl Cheit
How Will the Japanese Compete in Retail Services?
In-Depth Marketing Strategy   01 Nov 1990 David Aaker
Get Innovative or Get Dead (Part I)
In-Depth Marketing Strategy   01 Nov 1990 Tom Peters
Agendas, Incubators, and Marketing Organization
In-Depth Marketing Strategy   01 Nov 1990 Frank Cespedes
U.S. Quality Improvement in the Auto Industry: Close but No Cigar
In-Depth Quality Management   01 Aug 1990 Robert Cole
The International Competitiveness of Japanese Service Industries: A Cause for Concern?
In-Depth Competitive Advantage   01 Aug 1990 Peter Enderwick
The Bridgestone/Firestone Story
In-Depth Alliances & Mergers   01 Aug 1990 John Nevin
What We Know about the Strategic Management of Technology
In-Depth Technology Strategy   01 May 1990 Keith Pavitt
Strategies for Innovation: An Overview
In-Depth Marketing Strategy   01 May 1990 Robert Harris, David Mowery
Speed and Strategic Choice: How Managers Accelerate Decision Making
In-Depth Strategic Agility   01 May 1990 Kathleen Eisenhardt
Innovation, Industry Specialization, and Shareholder Wealth
In-Depth Alliances & Mergers   01 May 1990 Kenneth Gartrell
Why the Japanese Don’t Export More Pharmaceuticals: Health Policy as Industrial Policy
In-Depth Marketing Strategy   01 Feb 1990 Michael Reich
Strategic Issues in Managing Change: The Turnaround at BankAmerica Corporation
In-Depth Corporate Governance   01 Feb 1990 A. Clausen
Productivity Planning and Strategy in Retailing
In-Depth Supply Chain Management   01 Feb 1990 Saeed Samiee
The Case for LBOs: The Safeway Experience
In-Depth Supply Chain Management   01 Nov 1989 Peter Magowan
Strategic Use of Technology
In-Depth Technology Strategy   01 Aug 1989 Joseph Morone
Selling American Medical Equipment in Japan
In-Depth Sales   01 Aug 1989 Susan Foote, Will Mitchell
An Alternative to Free Trade or Protectionism: Why Corporations Seek Strategic Trade Policy
In-Depth Alliances & Mergers   01 Aug 1989 David Yoffie, Helen Milner
When Change and Continuity Collide: Capitalizing on Strategic Gridlock in Financial Services
In-Depth Finance   01 May 1989 Erich Sippel
Telecommunications Policy in Japan: Lessons for the U.S.
In-Depth Technology Strategy   01 May 1989 Robert Harris
The Other Drug War: U.S.-Japan Trade in Pharmaceuticals
In-Depth Emerging Markets   01 Feb 1989 Aki Yoshikawa
Strategy Making in High-Technology Firms: The Empiricist Mode
In-Depth Technology Strategy   01 Feb 1989 Homa Bahrami, Stuart Evans
Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
In-Depth Marketing Strategy   01 Feb 1989 David Aaker
Continuity and Change in Japanese Management
In-Depth Human Resource Management   01 Feb 1989 Tomasz Mroczkowski, Masao Hanaoka
Channel Management Is General Management
In-Depth Marketing Strategy   01 Nov 1988 Frank Cespedes
Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market
In-Depth Marketing Strategy   01 Nov 1988 Philip Cooper, George Miaoulis
A Typology of Joint Ventures: Japanese Strategies in the United States
In-Depth Alliances & Mergers   01 Nov 1988 Tyzoon Tyebjee
Portfolio Insurance and October 19th
In-Depth Risk Management   01 Aug 1988 Hayne Leland
Japanese-Style Management in America
In-Depth Talent Management   01 Aug 1988 Chalmers Johnson
Improving the Performance of the Stock Market
In-Depth Emerging Markets   01 Aug 1988 Albert Kyle
Creating Organizational Order Out of Chaos: Self-Renewal in Japanese Firms
In-Depth Organizational Behavior   01 May 1988 Ikujiro Nonaka
Patterns of Entry: Pathways to New Markets
In-Depth Competitive Advantage   01 Feb 1988 Gary Willard, Arun Savara
The Top Management Team: Key to Strategic Success
In-Depth Strategic Agility   01 Nov 1987 Donald Hambrick
The Strategy Concept II: Another Look at Why Organizations Need Strategies
In-Depth Marketing Strategy   01 Nov 1987 Henry Mintzberg
The Strategy Concept I: Five Ps For Strategy.
In-Depth Strategy   01 Nov 1987 Henry Mintzberg
Organizational Approaches to Strategy: An Introduction and Overview
In-Depth Marketing Strategy   01 Nov 1987 Glenn Carroll
Managing Through Networks in Investment Banking
In-Depth Supply Chain Management   01 Nov 1987 Robert Eccles, Dwight Crane
Management Style and Practice of Korean Chaebols
In-Depth Brand Management   01 Aug 1987 Sangjin Yoo, Sang Lee
Implementing ‘Growth’ and ‘Harvest’ Product Strategies
In-Depth Organizational Design   01 Aug 1987 Christopher Bart
The Emergence of the Free Market Retailing in the People's Republic of China: Promises and Consequences
In-Depth Emerging Markets   01 May 1987 Heidi Vernon-Wortzel, Lawrence Wortzel
The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale
In-Depth Advertising   01 Feb 1987 Roland Marchand
Integrating Public Affairs and Strategic Planning
In-Depth Public Policy   01 Nov 1986 Thomas Marx
A Comprehensive Incentive Approach to Employee Health Care Cost Containment
In-Depth Healthcare   01 Nov 1986 Myron Fottler, Joyce Lanning
Growth Market Forecasting Revisited: A Look Back at a Look Forward
In-Depth Planning & Forecasting   01 Aug 1986 Steven Schnaars, Conrad Berenson
The Japanese Corporation as Competitor
In-Depth Marketing Strategy   01 May 1986 James Abegglen, George Stalk
Organizations: New Concepts for New Forms
In-Depth Organizational Design   01 May 1986 Raymond Miles, Charles Snow
Marketing Strategy in a Slow Growth Economy
In-Depth Marketing Strategy   01 May 1986 Frederick Webster
A Guide to Japanese Business Practices
In-Depth Business Ethics   01 May 1986 Mayumi Otsubo
The Study of Social Issues in Management: A Critical Appraisal
In-Depth Business Ethics   01 Feb 1986 David Vogel
The Breakup of the Bell System: A Case Study in Cultural Transformation
In-Depth Technology Strategy   01 Feb 1986 W. Tunstall
Managing Culture: The Invisible Barrier to Strategic Change
In-Depth Marketing Strategy   01 Feb 1986 Jay Lorsch
Changing Patterns of International Competition
In-Depth Globalization   01 Feb 1986 Michael Porter
The Impact of the Regulatory Life Cycle on Corporate Political Activity
In-Depth Corporate Governance   01 Nov 1985 Arieh Ullmann
High-Technology Location and Development: The Case of Orange County
In-Depth Technology Strategy   01 Nov 1985 Craig Galbraith
Creating Political Advantage: The Rise of the Corporate Political Entrepreneurs
In-Depth Marketing Strategy   01 Nov 1985 David Yoffie, Sigrid Bergenstein
Counter Evidence on Managements' Investment Myopia
In-Depth Brand Management   01 Nov 1985 Dennis Logue
Corporate Grassroots Programs in the 1980s
In-Depth Lobbying   01 Nov 1985 Gerald Keim
BOOK REVIEW: Michael Porter’s Competitive Advantage
In-Depth Competitive Advantage   01 Nov 1985 Frederick Balderston
Marketing and the Modernization of China
In-Depth Marketing Strategy   01 Aug 1985 Richard Holton
Market Positioning in High Technology
In-Depth Marketing Strategy   01 May 1985 Regis McKenna
Business Schools and Their Critics
In-Depth Competitive Advantage   01 May 1985 Earl Cheit
Putting Technology into Strategic Planning
In-Depth Technology Strategy   01 Feb 1985 Alan Frohman
Entrepreneurial Strategies
In-Depth Entrepreneurship   01 Feb 1985 Peter Drucker
Assessing the Nestle Boycott: Corporate Accountability and Human Rights
In-Depth Corporate Governance   01 Feb 1985 James Post
Management and Magic
In-Depth Planning & Forecasting   01 Nov 1984 Martin Gimpl, Stephen Dakin
Loyalty and a Sense of Purpose
In-Depth Brand Management   01 Nov 1984 George Logan
How to Negotiate With the Japanese
In-Depth Cross-Cultural Issues   01 Aug 1984 Rosalie Tung
The Specialist Strategy
In-Depth Growth Strategy   01 May 1984 Glenn Carroll
The Ecological Analysis of Business Strategy
In-Depth Marketing Strategy   01 May 1984 John Freeman, Warren Boeker
Strategy Follows Structure: Developing Distinctive Skills
In-Depth Strategic Agility   01 May 1984 Thomas Peters
Perspectives on Strategy: The Real Story Behind Honda's Success
In-Depth Marketing Strategy   01 May 1984 Richard Pascale
How to Select a Business Strategy
In-Depth Marketing Strategy   01 May 1984 David Aaker
Five Steps to Strategic Action
In-Depth Marketing Strategy   01 May 1984 David Brodwin, L. Bourgeois
Export Strategies for Small American Firms
In-Depth Global Supply Chains   01 May 1984 Jacques Delacroix
Economic Analysis and Strategic Management
In-Depth Marketing Strategy   01 May 1984 David Teece
The Image of Business on Prime Time Television
In-Depth Entertainment   01 Feb 1984 Todd Gitlin
The Concerns of the Rich/Poor Consumer
In-Depth Public Interest   01 Nov 1983 Lee Preston, Paul Bloom
Marketing to the Hispanic Community
In-Depth Marketing Strategy   01 Nov 1983 Madhav Segal, Lionel Sosa
Assessing OPEC's Pricing Policies
In-Depth Commodities   01 Nov 1983 David Teece
Looking Back at Topeka: General Foods and the Quality-of-Work-Life Experiment
In-Depth Marketing Strategy   01 Aug 1983 David Whitsett, Lyle Yorks
How to Conduct a Successful Media Interview
In-Depth Quality Management   01 Aug 1983 Mary Munter
Intensive Growth Opportunities: An Extended Classification
In-Depth Marketing Strategy   01 May 1983 Poondi Varadarajan
The Theory Z Organization from a Power-Control Perspective
In-Depth Organizational Design   01 Feb 1983 Stephen Robbins
Organizing a Strategic Information Scanning System
In-Depth Technology Strategy   01 Feb 1983 David Aaker
The Product Portfolio and Man's Best Friend
In-Depth Marketing Strategy   01 Nov 1982 Donald Hambrick, Ian MacMillan
Marketing Information Systems: Uses in the Fortune 500
In-Depth Marketing Strategy   01 Nov 1982 Raymond McLeod, John Rogers
Linking Strategic Planning and Management Manpower Planning
In-Depth Human Resource Management   01 Nov 1982 Laurence Stybel
Improving Marketing Productivity: The 80/20 Principle Revisited
In-Depth Marketing Strategy   01 Nov 1982 Alan Dubinsky, Richard Hansen
Leadership in a Declining Work Ethic
In-Depth Organizational Behavior   01 Aug 1982 Ann Howard, James Wilson
Selecting Among Alternative Grand Strategies
In-Depth Strategic Agility   01 May 1982 John Pearce
Motivational Segments in the Sales Force
In-Depth Organizational Behavior   01 May 1982 Thomas Ingram, Danny Bellenger
Deceptive Practices in Marketing Research: The Consumer's Viewpoint
In-Depth Business Ethics   01 May 1982 Kenneth Schneider, Cynthia Holm
What Product Benefits To Offer to Whom: An Application of Conjoint Segmentation
In-Depth Marketing Strategy   01 Nov 1981 Saul Sands, Kenneth Warwick
Strategic Portfolio Management in the Multibusiness Firm
In-Depth Marketing Strategy   01 Nov 1981 Richard Bettis, William Hall
Sales Force Management: Integrating Research Advances
In-Depth Marketing Strategy   01 Nov 1981 Adrian Ryans, Charles Weinberg
Marketing Dilemma: Change in the Eighties
In-Depth Marketing Strategy   01 Nov 1981 Joseph Mason, Alan Resnik, Harold Sand
An Executive-Level Perspective on the Strategic Management Process
In-Depth Marketing Strategy   01 Nov 1981 John Pearce
Global Competitive Pressures and Host Country Demands: Managing Tensions in MNCs
In-Depth Global Supply Chains   01 May 1981 C. Prahalad, Christopher Bartlett, Yves Doz
Foundations of a Political Strategy for Business
In-Depth Public Policy   01 May 1981 Gerald Keim
Corporate PACs as Fundraisers
In-Depth Lobbying   01 May 1981 John Mulkern, Edward Handler, Lawrence Godtfredsen
The Product Manager
In-Depth Brand Management   01 Nov 1980 Carl McDaniel, David Gray
The Information Seekers: Multinational Strategy Target
In-Depth Marketing Strategy   01 Nov 1980 Hans Thorelli, Helmut Becker
Response Errors in Survey Research
In-Depth Marketing Strategy   01 Nov 1980 F. Dwyer
The Dimensions of Planning in Large, Industrialized Organizations
In-Depth Planning & Forecasting   01 Aug 1980 Milton Leontiades
Marketing Executives' Perceptions of a Salary Increase
In-Depth Marketing Strategy   01 Aug 1980 Charles Futrell, Patrick Schul
Styles of Mideastern Managers
In-Depth Brand Management   01 May 1980 Michael Badawy
The Channels Manager: Marketing’s Newest Aide?
In-Depth Supply Chain Management   01 Feb 1980 Donald Jackson, Bruce Walker
Increasing the Effectiveness of Marketing Research
In-Depth Marketing Strategy   01 Feb 1980 David Aaker, George Day
Flexible Price Agreements: Purchasing's View
In-Depth Negotiations   01 Feb 1980 Dale Varble
Organizational Politics: Tactics and Characteristics of Its Actors
In-Depth Organizational Behavior   01 Nov 1979 Robert Allen, Dan Madison, Lyman Porter, Patricia Renwick, Bronston Mayes
Job Enrichment in Marketing
In-Depth Marketing Strategy   01 Nov 1979 John Ivancevich, Michael Etzel
Developing the Corporate Energy Plan
In-Depth Marketing Strategy   01 Nov 1979 James Stock, Douglas Lambert
The Management of Nonrenewable Resources
In-Depth Circular Economy   01 Aug 1979 Bernhard Schwab
The Impact of Achievement Motivation Training on Small Businesses
In-Depth Entrepreneurship   01 Aug 1979 David Miron, David McClelland
Organizational Changes of a Japanese Firm in America
In-Depth Organizational Behavior   01 May 1979 Matt Amano
Measurement for Management Decision: A Perspective
In-Depth Organizational Behavior   01 May 1979 Richard Mason, E. Swanson
Scanning the International Environment
In-Depth Global Supply Chains   01 Feb 1979 Jeremiah O’Connell, John Zimmerman
New Look at Corporate Goals
In-Depth Corporate Social Responsibility   01 Feb 1979 Y. Shetty
Motivation and Innovation: Who Are Workers Serving?
In-Depth Organizational Design   01 Feb 1979 Frederick Herzberg
Consumerism and Health Care Marketing
In-Depth Marketing Strategy   01 Feb 1979 Alan Andreasen
Assumptions of Majestic Metals: Strategy through Dialectics
In-Depth Marketing Strategy   01 Feb 1979 Ian Mitroff, Richard Mason
International Financial Planning: The Use of Market-Based Forecasts
In-Depth Planning & Forecasting   01 Nov 1978 Gunter Dufey, Ian Giddy
From More to Better to Different to Less
In-Depth Marketing Strategy   01 Nov 1978 Nelson Foote
Concurrency and Disruption in New Product Introduction
In-Depth Product Development   01 Nov 1978 Edward Cochran, Alan Patz, Alan Rowe
Advocacy Advertising--The American Experience
In-Depth Advertising   01 Nov 1978 S. Sethi
The Consumer Affairs Office: Essential Element in Corporate Policy and Planning
In-Depth Brand Management   01 Aug 1978 Mary Jones
Marketing Quality Control: An Alternative to Consumer Affairs
In-Depth Quality Management   01 Aug 1978 Salvatore Divita
Executive Search Today
In-Depth Human Resource Management   01 Aug 1978 Roger Kenny
The Performance of Innovation: Managerial Roles
In-Depth Product Development   01 May 1978 Alan Frohman
Strategy, Annual Reports, and Alchemy
In-Depth Technology Strategy   01 May 1978 Edward Bowman
Corporate Responsiveness and Organizational Learning
In-Depth Organizational Behavior   01 May 1978 James Post, Marilyn Mellis
BOOK REVIEW: Advocacy Advertising
In-Depth Marketing Strategy   01 May 1978 David Finn
Problems of Human Resource Management in Rapidly Growing Companies
In-Depth Human Resource Management   01 Feb 1978 John Kotter, Vijay Sathe
Market Structure Profile Analysis and Strategic Growth Opportunities
In-Depth Marketing Strategy   01 Nov 1977 John Weber
Innovation and Industrial Product Life Cycles
In-Depth Marketing Strategy   01 Nov 1977 Cornelis De Kluyver
Do Courses in Business Ethics Pay Off?
In-Depth Business Ethics   01 Aug 1977 Theodore Purcell
Improved Risk Management: Maximizing the Role of Insurance
In-Depth Risk Management   01 May 1977 Christoph Haehling von Lanzenauer
Business and the News Media: The Paradox of Informed Misunderstanding
In-Depth Disclosure & Accountability   01 May 1977 S. Sethi
Warehouse Retailing: A Revolutionary Force in Distribution?
In-Depth Supply Chain Management   01 Feb 1977 Albert Bates
Successful Business Innovation: A Survey of Current Professional Views
In-Depth Product Development   01 Feb 1977 Saul Sands, Kenneth Warwick
Planned Entry--Planned Exit: A Concept and an Approach
In-Depth Planning & Forecasting   01 Feb 1977 William Matthews, Wayne Boucher
Invent Your Own Future
In-Depth Planning & Forecasting   01 Nov 1976 George Steiner
To Achieve or Not: The Manager’s Choice
In-Depth Organizational Behavior   01 Aug 1976 Jay Hall
The SCHEDULE Model and the Salesman's Effort Allocation
In-Depth Marketing Strategy   01 Aug 1976 Gary Armstrong
Empirical Evaluation of Objective Investment Decision Rules
In-Depth Risk Management   01 Aug 1976 Serge Matulich
Corporate Planning Models
In-Depth Planning & Forecasting   01 Aug 1976 Daniel Gattis, Thomas Naylor
The Factory Without Walls: Industrialization in Residential Construction
In-Depth Brand Management   01 May 1976 Richard Bender, John Parman
Return on Investment and the Fatal Flaw
In-Depth Business Models   01 Feb 1976 Herbert Kierulff
Please Note Location of Nearest Exit
In-Depth Competitive Advantage   01 Feb 1976 Michael Porter
Early Chinese Management Thought
In-Depth Quality Management   01 Feb 1976 Y. Chang
BOOK REVIEW: The Edsel Event
In-Depth Corporate Social Responsibility   01 Feb 1976 Michael Conant
Employee Reactions to the Four-Day Week
In-Depth Employee Wellness   01 Nov 1975 B. Hodge, Richard Tellier
Consumer Discontent: A Social Perspective
In-Depth Marketing Strategy   01 Nov 1975 Fred Kniffin, Zarrel Lambert
The Cost of Being an Artist
In-Depth Talent Management   01 Aug 1975 Ichak Adizes
Organization Gap: Implications for Manpower Planning
In-Depth Human Resource Management   01 May 1975 F. Staszak, Nicholas Mathys
Notes: Analyzing a Marketing Strategy
In-Depth Marketing Strategy   01 May 1975 R. Finn
Business Policy and the Scientific Method
In-Depth Business Models   01 May 1975 Alan Patz
Beyond the Analytic Manager, Part I
In-Depth Organizational Behavior   01 May 1975 Harold Leavitt
New York City: A Portrait in Marketing Mania
In-Depth Marketing Strategy   01 Feb 1975 William Shanklin
Managing Strategic Surprise by Response to Weak Signals
In-Depth Crisis Management   01 Feb 1975 H. Ansoff
Getting More Information from Customer Surveys
In-Depth Marketing Strategy   01 Feb 1975 James Myers, Edward Forgy
In Defense of Simulation as a Managerial Tool
In-Depth Predictive Modeling   01 Nov 1974 Leslie Rue, Thomas Clark
The Future of Competition Policy: A World View
In-Depth Competitive Advantage   01 Aug 1974 Corwin Edwards
Competition Policy in the United States: Looking Ahead
In-Depth Competitive Advantage   01 Aug 1974 E. Grether
Another View of Business Education and Success
In-Depth Quality Management   01 Aug 1974 Roy Jastram
Self-Regulation by the Advertising Industry
In-Depth Advertising   01 May 1974 Howard Bell
Recent Failures in Consumer Protection
In-Depth Digital Marketing   01 May 1974 Nicholas Mammana, Jagdish Sheth
Psychological Considerations in Advertising Regulation
In-Depth Advertising   01 May 1974 Donald Kanter
BOOK REVIEW: New Look at Budgeting
In-Depth Brand Management   01 May 1974 Roger Bolton
Advertising: Consumer Information and Consumer Deception
In-Depth Advertising   01 May 1974 Channing Lushbough
The Nakodo Negotiator
In-Depth International Partnerships   01 Feb 1974 Roy Jastram
Marketing to Heterogeneous Black Consumers
In-Depth Marketing Strategy   01 Feb 1974 Thomas Barry, Michael Harvey
Industry Viewpoints in Advertising
In-Depth Marketing Strategy   01 Feb 1974 Francesco Nicosia
Four Days, Forty Hours: A Case Study
In-Depth Organizational Behavior   01 Feb 1974 Martin Gannon
The Problems of Managing Reciprocity
In-Depth Alliances & Mergers   01 Nov 1973 Robert Weigand
The Consumer Interest: The Role of Public Policy
In-Depth Sustainability   01 Nov 1973 Mary Jones
Price Formation and Decision-Making in Covent Garden Market, London
In-Depth Marketing Strategy   01 Nov 1973 Ralph Cassady, F. Barker
New Product Planning in an Age of Future Consciousness
In-Depth Product Development   01 Nov 1973 Marvin Jolson
Social Reform: A Young Person’s Viewpoint
In-Depth Corporate Social Responsibility   01 Aug 1973 Jerrold Grochow
Information Sources for Planning Decisions
In-Depth Marketing Strategy   01 Aug 1973 Francois DeCarbonnel, Roy Dorrance
Future-Oriented Business Education
In-Depth Business Models   01 Aug 1973 Burt Nanus, Robert Coffey
Cooperative Advertising: An Alternative Interpretation of Price Discrimination
In-Depth Global Supply Chains   01 Aug 1973 R. Moran
Product Management in High Technology Defense Industry Marketing
In-Depth Marketing Strategy   01 May 1973 Bart Petrini, Philip Grub
Overcoming the Perils of Advocacy in Corporate Planning
In-Depth Marketing Strategy   01 May 1973 Frank Gilmore
Country Typologies for the Multinational Corporation: A New Basic Approach
In-Depth Globalization   01 May 1973 Richard Holton, S. Sethi
A Quantitative Approach for Policy Analysis
In-Depth Public Policy   01 May 1973 Karl Vesper, Yutaka Sayeki
Strategy-Making in Three Modes
In-Depth Planning & Forecasting   01 Feb 1973 Henry Mintzberg
Share Price Maximization: A Tool for Management Decision-Making
In-Depth Corporate Governance   01 Feb 1973 Samuel Stewart
Reading the Fine Print in the Social Contract
In-Depth Advertising   01 Feb 1973 Mervin Field
Consumers in the Federal Decision-Making Process
In-Depth Corporate Social Responsibility   01 Feb 1973 Lee Richardson
Consumer Reality and Corporate Image
In-Depth Brand Management   01 Feb 1973 William Wilson
Consumer Behavior: Can Economics and Behavioral Science Converge?
In-Depth Marketing Strategy   01 Feb 1973 Francesco Nicosia
Building a Better Executive Team
In-Depth Talent Management   01 Feb 1973 Richard McNamar
The Sophisticated Swedish Tax Policy
In-Depth Corporate Social Responsibility   01 Nov 1972 Richard Lindholm
Making Black Retail Outlets Work
In-Depth Diversity, Equity, & Inclusion   01 Nov 1972 Dennis Gensch, Richard Staelin
Best Estimate Forecasting--A Better Alternative
In-Depth Planning & Forecasting   01 Nov 1972 Herbert Kierulff
A Contingency Model of Organizational Design
In-Depth Organizational Design   01 Nov 1972 Howard Carlisle, Y. Shetty
The Reliability of Input/Output Analysis for Marketing
In-Depth Marketing Strategy   01 Aug 1972 James Rothe
The Measurement of Attributed Image
In-Depth Brand Management   01 Aug 1972 Robert Settle, L. Gibby
Program Choice in the Aerospace Industry
In-Depth Competitive Advantage   01 Aug 1972 D. Warren
Market Intelligence for Modern Merchants
In-Depth Marketing Strategy   01 Aug 1972 M. Moyer
BOOK REVIEW: Consumerism: Search for the Consumer Interest
In-Depth Marketing Strategy   01 May 1972 Esther Peterson
Theater as a Temporary System
In-Depth Teams & Collaboration   01 Feb 1972 Lawrence Goodman, Richard Goodman
Profiles of Users and Nonusers of the Los Angeles Music Center
In-Depth Digital Marketing   01 Feb 1972 Lee Garrison, Christina Kaali-Nagy
The Management of Creativity
In-Depth Talent Management   01 Nov 1971 Waino Suojanen, Steven Brooke
The Human Factor in Management Systems
In-Depth Quality Management   01 Nov 1971 M. Myers
The Effect of Social Class on Brand Loyalty
In-Depth Brand Management   01 Nov 1971 Frederick May
Product Petrification: A New Stage in the Life Cycle Theory
In-Depth Product Development   01 Nov 1971 George Michael
Negro Market--Fact or Fiction?
In-Depth Diversity, Equity, & Inclusion   01 Nov 1971 John Maggard
Do Products Really Have Life Cycles?
In-Depth Marketing Strategy   01 Nov 1971 George Field
Consumption Behavior Across Ethnic Categories
In-Depth Marketing Strategy   01 Nov 1971 Douglas Dalrymple, M. Yoshino, Thomas Robertson
Marketing Policies in Multinational Corporations
In-Depth Marketing Strategy   01 Aug 1971 Richard Holton
Corporate Strategy: A Point of View
In-Depth Technology Strategy   01 May 1971 R. Mason, Jerome Harris, John McLoughlin
Consumerism and Business
In-Depth Brand Management   01 Feb 1971 Robert Estes
The Anatomy of a Corporate Strategy
In-Depth Growth Strategy   01 Nov 1970 Jack Vance
Policies of the Successful Manager
In-Depth Organizational Behavior   01 Nov 1970 Robert Boynton
BOOK REVIEW: A Review of Virgil Salera’s Multinational Business
In-Depth International Partnerships   01 Nov 1970 Stephen Magee
Learning and Behavior Without Awareness: Their Implications to Consumer Behavior and Sovereignty
In-Depth Brand Management   01 Aug 1970 Sadaomi Oshikawa
Professional Ethics and Competence in Management Consulting
In-Depth Change Management   01 May 1970 Donald Mosley
Latin American Management Education and Recruitment: An Environmental Perspective
In-Depth Brand Management   01 May 1970 Terrence Cullinan
BOOK REVIEW: The Marketing Mode: Pathways to Corporate Growth
In-Depth Marketing Strategy   01 May 1970 Lee Preston
Selecting a Defensive Portfolio
In-Depth Finance   01 Feb 1970 Edward Renshaw
Toward A General Theory of Motivation and Performance
In-Depth Organizational Behavior   01 May 1969 Kae Chung
National Economic Planning and Business Decision-Making: The French Experience
In-Depth Planning & Forecasting   01 Feb 1969 Hans Schollhammer
Beyond Marketing: The Furthering Concept
In-Depth Marketing Strategy   01 Feb 1969 Philip Kotler, Sidney Levy
Behavioral Strategies
In-Depth Organizational Behavior   01 Feb 1969 Saul Gellerman
Innovation in Marketing: An Organizational Behavior Perspective
In-Depth Change Management   01 Nov 1968 Kenneth Knight, Yoram Wind
DEMON: A Management Model for Marketing New Products
In-Depth Marketing Strategy   01 Nov 1968 J. DeVoe, D. Learner, A. Charnes, W. Cooper
Use of Corporate Planning Groups in the Analysis of Corporate Acquisitions
In-Depth Planning & Forecasting   01 Aug 1968 R. Mason
The Dual Distribution Bills: What Are They All About?
In-Depth Global Supply Chains   01 Aug 1968 Ronald Savitt
Marketing and Management Science--A Marriage on the Rocks?
In-Depth Marketing Strategy   01 Aug 1968 John Cardwell
A System Diagram of the Functions of a Manager
In-Depth Organizational Design   01 Aug 1968 Richard Goodman
Toward an Interpersonal Theory of Consumer Behavior
In-Depth Marketing Strategy   01 May 1968 Joel Cohen
The Role of Generalizations in the Marketing of Consumer Goods
In-Depth Marketing Strategy   01 Feb 1968 Joe Kerby
Stock Repurchase: Financial Issues
In-Depth Shareholder Engagement   01 Feb 1968 George Zwerdling
Self-Concealment and Self-Disclosure in Two Group Contexts
In-Depth Inclusivity & Transparency   01 Feb 1968 Daphne Bugental, Robert Tannenbaum, H. Bobele
Evaluation of Trade Show Exhibitions
In-Depth Advertising   01 Feb 1968 James Carman
Corporate Objective and Marketing Aim: What Is the Relationship?
In-Depth Marketing Strategy   01 Feb 1968 Norton Paley
Approaches To Long-Range Planning for Small Business
In-Depth Planning & Forecasting   01 Nov 1967 George Steiner
Methods of Estimating Consumer Preference Distributions
In-Depth Marketing Strategy   01 Aug 1967 Ralph Day
Shaping the Master Strategy of Your Firm
In-Depth Marketing Strategy   01 May 1967 William Newman
Consumer Innovators: The Key To New Product Success
In-Depth Marketing Strategy   01 Feb 1967 Thomas Robertson
Business Decision Making: A Phenomenological Approach
In-Depth Decision-Making   01 Feb 1967 Richard Norman
Adjusting Managerial Acts to Behavioral Concepts
In-Depth Organizational Behavior   01 Feb 1967 Milan Moravec, Philip Schreiner
A Model of Vertical Integration Strategy
In-Depth Product Development   01 Feb 1967 Frederick Webster
Changing Competition in British Petrol Distribution: A Case Study
In-Depth Global Supply Chains   01 Nov 1966 D. Dixon
The New World of Private Brands
In-Depth Brand Management   01 May 1966 Louis Stern
The Mathematical Content of the Business School Curriculum
In-Depth Business Models   01 May 1966 G. Fisher, David Novick, H. Stekler
The Canadian Market: A Guide for United States Business
In-Depth Globalization   01 May 1966 Isaiah Litvak, Bruce Mallen
Sales Finance Subsidiaries and Their Growth
In-Depth Finance   01 May 1966 J. Nelson, John Maginn
Major Household Appliances: A Lesson in Distribution
In-Depth Marketing Strategy   01 May 1966 Jerome Kernan
The Human Element in Communications
In-Depth Technology Strategy   01 Feb 1966 Harold Geneen
Strategic Planning's Threat to Small Business
In-Depth Growth Strategy   01 Feb 1966 Frank Gilmore
Product Design, Marketing, and Manufacturing Innovation
In-Depth Product Development   01 Feb 1966 D. Karger, R. Murdick
The Productified Way of Life
In-Depth Commodities   01 Nov 1965 William Regan, Loraine Germann
Marketing Objectives for the Satellite City
In-Depth Marketing Strategy   01 Nov 1965 Louis Bucklin
Management and the Behavioral Sciences: A Conceptual Scheme
In-Depth Organizational Behavior   01 Nov 1965 Maneck Wadia
Cognitive Dissonance and Consumer Behavior: Reactions to the Surgeon General's Report on Smoking and Health
In-Depth Organizational Behavior   01 Nov 1965 Joel Cohen, Harold Kassarjian
New Mission for Business Managers
In-Depth Risk Management   01 Aug 1965 Arthur Svenson
The Role of the Financial Vice President in a Growth Company
In-Depth Finance   01 May 1965 Joseph Morse
The Role of the Consumer in Image Building
In-Depth Brand Management   01 May 1965 William Reynolds
The Competitive Marketing Simulator--a New Management Tool
In-Depth Marketing Strategy   01 May 1965 Philip Kotler
Free Men and Free Markets: New Dimensions of An Old Problem
In-Depth Planning & Forecasting   01 May 1965 E. Warren
Visual Design and the Marketing Manager
In-Depth Marketing Strategy   01 Feb 1965 John Mertes
Dual Distribution and Its Impact on Marketing Organization
In-Depth Global Supply Chains   01 Feb 1965 Lee Preston, Arthur Schramm
Marketing Effectiveness and Sales Supervision
In-Depth Brand Management   01 Nov 1964 W. Caswell
Managerial Acceptance of Scientific Recommendations
In-Depth Organizational Behavior   01 Nov 1964 C. Churchman
Why and How to Diversify
In-Depth Marketing Strategy   01 Aug 1964 George Steiner
Strategies for Growth
In-Depth Growth Strategy   01 Aug 1964 Peter Gutmann
Merchandising in Department Store Chains
In-Depth Supply Chain Management   01 Aug 1964 Louis Bucklin
The Intelligence Function and Business Competition
In-Depth Business Intelligence   01 May 1964 Ralph Cassady
The Long-Range Planning Matrix
In-Depth Planning & Forecasting   01 Feb 1964 R. Murdick
A Model for Research in Comparative Management
In-Depth Supply Chain Management   01 Feb 1964 Richard Farmer, Barry Richman
The Prismatic Image of the Organization
In-Depth Brand Management   01 May 1963 T. Stephenson
Executive Development in Small Business
In-Depth Talent Management   01 Feb 1963 Alfred Dale, Charles Klasson
Elements of Executive Promotion
In-Depth Organizational Behavior   01 Feb 1963 Reed Powell
Distortions of Behavioral Science
In-Depth Organizational Behavior   01 Feb 1963 James Clark
Coping With Planning Problems in Defense Industry Business
In-Depth Growth Strategy   01 Feb 1963 Yu Chang
How to Evaluate a Firm
In-Depth Finance   01 Nov 1962 Robert Buchele
A New Way To Manage--Integrated Planning and Control
In-Depth Planning & Forecasting   01 Nov 1962 John Tomb
Planned Innovation as a Marketing Tool
In-Depth Marketing Strategy   01 Aug 1962 Leland Howell
Competition as a Dynamic Process
In-Depth Competitive Advantage   01 Aug 1962 E. Grether
The Anatomy of Retail Price Competition: A Study of Advertised Food Prices
In-Depth Advertising   01 May 1962 Reed Hertford, Lee Preston
Organizing the Marketing Function in a Growth Industry
In-Depth Marketing Strategy   01 Feb 1962 Louis Bucklin
Making Long-Range Company Planning Pay Off
In-Depth Planning & Forecasting   01 Feb 1962 George Steiner
Framework for Marketing Strategy
In-Depth Marketing Strategy   01 Nov 1961 Harry Allison
A Simplified Capital Budgeting Approach to Merchandise Management
In-Depth Supply Chain Management   01 May 1961 Richard Holton
Setting Sales Quotas
In-Depth Sales   01 Feb 1961 Donald Herzog
Methods for Forecasting Consumer Demand for Specific Products
In-Depth Planning & Forecasting   01 Aug 1960 Francis Dresch
How Aspiring Managers Promote Their Own Careers
In-Depth Entrepreneurship   01 Aug 1960 William Dill, Thomas Hilton, Walter Reitman
Stock Market Warning: Danger Ahead!
In-Depth Emerging Markets   01 May 1960 Benjamin Graham
Selecting the Research Program: A Top Management Function
In-Depth Research & Development   01 Feb 1960 C. Randle
Market Measurement in a Free Society
In-Depth Marketing Strategy   01 Feb 1960 Ralph Cassady
What Do We Know About Using Long-Range Plans?
In-Depth Planning & Forecasting   01 Nov 1959 George Steiner
Planning for Diversification through Merger
In-Depth Alliances & Mergers   01 Aug 1959 J. Weston, Theodore Andersen, Frank Norton, H. Ansoff
Planning for Profits: A Four-Stage Method
In-Depth Marketing Strategy   01 May 1959 William Hill
Galbraith’s 'Affluent Society'
In-Depth Global Supply Chains   01 May 1959 Paul Homan
Psychology and the Invisible Sell
In-Depth Entertainment   01 Feb 1959 Michael Goldstein, Richard Barthol
Management Problems and Practices of Real Estate Firms
In-Depth Talent Management   01 Feb 1959 Fred Case, Frank Mittelbach
Learning from Experience in Business Decision Games
In-Depth Business Ethics   01 Feb 1959 James Jackson
How Good Are Long-Range Projections of GNP for Business Planning?
In-Depth Planning & Forecasting   01 Feb 1959 Gerhard Colm
Some Current Issues in Business Education
In-Depth Entrepreneurship   01 Nov 1958 R. Gordon
Reporting to Top Management at Ford
In-Depth Business Intelligence   01 Nov 1958 Arjay Miller

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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