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Entertainment
Strategy
This case follows The Pinkfong Company from its founding through...
Case Study Berkeley Haas Case Series    
Employee Wellness
Offering leisure time as a bonus boosts productivity by reducing...
Insight Timo Vogelsang    
Digital Marketing
This article investigates how livestreaming content can be integrated into...
In-Depth Oliver Buckley et al.  
Technology Strategy
Virtual worlds have experienced two major media hypes in their...
In-Depth Andreas Kaplan and Michael Haenlein et al.  



The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption
In-Depth Open Innovation   01 Aug 2024 Fabian Tingelhoff, Sebastian Klug, and Edona Elshan
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)
In-Depth Open Innovation   01 Aug 2024 David Clough and Andy Wu
Will Metaverse Take the Omnichannel Experience Forward?
Insight Inclusivity & Transparency   04 Apr 2023 Sanchit Misra, Shibashish Chakraborty, and Rajeshwari Krishnamurthy
Dilemmas of ChatGPT in Content Creation Industry
Insight Digital Marketing   06 Mar 2023 Mark Esposito, Terence Tse, and Tahereh Saheb
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices
Insight Marketing Strategy   06 Feb 2023 Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay
Synthetic Media: What Managers Need to Know about this Emergent Phenomenon
Insight Technology Strategy   17 Oct 2022 Lucas Whittaker, Andrew Park, and Jan Kietzmann
Populist Online Marketing 101
Insight Social Media   24 Jan 2019 David Salisbury
A Tale of Two Cities: Ticket Pricing and Diversity at Burning Man
Insight Social Impact   03 Apr 2018 Jeff Voss
Consumer Electronics Show (CES) Showcases Latest in Self-Driving Cars
Insight Digital Marketing   23 Jan 2017 Michael Eliot
James Houghton and Signature Theatre
Case Study Talent Management   05 Apr 2014 Berkeley Haas Case Series
Of Mice and Elephants
In-Depth Social Impact   01 Nov 2008 Sandra Waddock
Can You Buy CSR?
In-Depth Social Impact   01 Nov 2008 Philip Mirvis
The Organizational Dimensions of Creativity: Motion Picture Production
In-Depth Product Development   01 Nov 2007 Pablo Spiller, Ricard Gil
Yahoo! Connected Life
Case Study Digital Marketing   30 Oct 2006 Berkeley Haas Case Series
Corporate Philanthropy: A Strategic Approach to the Bottom-Line
In-Depth Shareholder Engagement   01 Feb 1987 Timothy Mescon, Donn Tilson
The Image of Business on Prime Time Television
In-Depth Entertainment   01 Feb 1984 Todd Gitlin
Children's Perceptions of Televised Fiction
In-Depth Social Impact   01 Feb 1979 Hope Klapper
Theatre Audience Composition, Preferences, and Perceptions
In-Depth Entertainment   01 Feb 1976 W. Crocken, George Heitmann
The Needs of Motion Picture Audiences
In-Depth Entertainment   01 Feb 1972 Lee Garrison
Profiles of Users and Nonusers of the Los Angeles Music Center
In-Depth Digital Marketing   01 Feb 1972 Lee Garrison, Christina Kaali-Nagy
Administering for the Arts: Introduction and Overview
In-Depth Talent Management   01 Feb 1972 Ichak Adizes
Television--Focus on the Future
In-Depth Entertainment   01 Nov 1969 Thomas Sarnoff
Satellite TV: India As A Case Study
In-Depth Technology Strategy   01 Nov 1967 Neil Hurley
Business Entertainment and Its Motivation as a Tax Problem
In-Depth Entertainment   01 Feb 1963 Persis Emmett, Charles Rockwood
Psychology and the Invisible Sell
In-Depth Entertainment   01 Feb 1959 Michael Goldstein, Richard Barthol

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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