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Quality Management

How to Conduct a Successful Media Interview

Mary Munter

ArticleIn-Depth
Abstract
Few issues have caused as much concern among managers over the last decade as business-press relations. The quality of a company's relationship with the media can have a decisive impact on its profitability. This article offers a number of practical suggestions for managers to assist them in improving the effectiveness of their own communications with the media.
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Summer 1983

Volume 25
Issue 4


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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