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Marketing Strategy

Integrating Social Responsibility and Marketing Strategy: An Introduction

David Vogel, N. Smith, C. Bhattacharya

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Introduction to Issue on Integrating Social Responsibility and Marketing Strategy
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Fall 2004

Volume 47
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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