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Brand Management

Conscious Capitalism: A Better Way to Win

Rajendra Sisodia

ArticleIn-Depth
Abstract
Response to "Two and a Half Cheers for Conscious Capitalism" Rajendra S. Sisodia is a Professor of Marketing at Bentley University and co-founder and Chairman of the Conscious Capitalism Institute.
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Spring 2011

Volume 53
Issue 3


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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