Entrepreneurship

How Social Entrepreneurs Zig-Zag Their Way to Achieve Scale

V. Rangan, Tricia Gregg


Abstract
This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. It focuses on the evolution of four social entrepreneurs and their decision-making paths as they attempt to scale their respective organizations. It then develops a framework to understand how social entrepreneurs alternate between pursuing activities to increase the scale of their work and delivering social impact in a "zig-zagging" process.
Fall 2019

Volume 62
Issue 1


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California Management Review

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